Sports

According to Statista, in 2017 the North American sports market had a value of over $90b. This figure has risen dramatically and is expected to far surpass $100b shortly.

If you’re thinking of utilizing sports marketing to grow your business, my sports marketing conversations below will help you identify the challenges, trends, and strategies within the sports marketing space. Let’s explore together.

Want to understand more about sports marketing or see how I can help your team or organization grow? Let’s chat.

KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention guess…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best.…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy…
Creative Advertising meets Sports Marketing - I've seen this creative advertising technique used in several other sports, including Washington Nationals games and Atlanta Braves games in baseball, but this is my first experience during a golf match. Ideal! Every television commercial shown during a sporting event until the end of time should use this sneak-peek method.…
Sports Equipment Sports Marketing does require the expertise and skills, even though sports are just plain fun - Lewis lays out his top 5 skills required to be a successful sports marketer: Understand Your Customer Base Study the Field Be Flexible Don’t Be a One Trick Pony Have Your Finger on the Pulse No matter what field or discipline you head down in marketing, the relationship and following…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
KP baseball glove in dust Getting started in sports marketing - If your sports organization is lagging behind the digital marketing world, and it probably is, it's time to get in the game. Let's walk through a few steps to get you started. Identify and research your target audience. Know who they are. Know where they live (online and offline). Know…
KP lonely black dot on the ice Where do I start with hockey’s branding problems? - I recently tuned in to NHL Live on NBCSN to check out the latest news and updates on the hockey season. To tell you the truth, I enjoyed the format -- flashing through multiple hockey games, getting the updates on who plays where, and what players are injured. One thing…
KP jw marriott washington dc Closing out a productive week in DC - I was a able to enjoy working remotely in Washington DC this week, based out of the JW Marriott at 14th & Pennsylvania. I can think of much worse places to work. In my world, generating content from the community is imperative, so this end of DC is a gold…