Lewis lays out his top 5 skills required to be a successful sports marketer:

  1. Understand Your Customer Base
  2. Study the Field
  3. Be Flexible
  4. Don’t Be a One Trick Pony
  5. Have Your Finger on the Pulse

No matter what field or discipline you head down in marketing, the relationship and following a plan that includes feedback and understanding your audience is essential.

And in today’s time of 24-hour news cycles and more educated consumers, a fluid gameplan that can be influenced by customer needs is even more important.