Restaurants of all sizes know that a return customer base and loyal patrons are the bread and butter (pun intended) for any successful location. Maybe they come in on a particular day of the week, always order a particular dish, or leave good feedback. For them, your restaurant is top-of-mind for a specific food, or you’ve successfully become a part of their weekly routine.
Thanks to the emergence of new communication technologies such as SMS marketing, your business can continue to have direct communication with your target audience. This grows engagement levels, which ultimately leads to greater sales.
Let’s take a look at how businesses like yours can leverage SMS marketing in this increasingly digital era.
There are many ways but one tried and tested method to get your walk-in customers to become digital subscribers is text-to-join keywords. This is an easy way to allow your audience to compliantly opt in to your SMS campaigns in just a few clicks. How does it work? A client simply texts a predefined word to your business’ phone number and your SMS provider automatically adds them to your subscriber list. You can also display QR codes or send a link that populates your keyword and business number into your customers text app. Easy right?
Restaurants and small businesses can start building customer profiles through data enrichment campaigns or by integrating point of sale data that has captured preferences based on previous purchases, payment options, locations, etc. This information is great to help personalize your communications and offer valuable specials and promotions that customers just can’t refuse. For example, you can text a regular customer who you know loves a cheesy pizza and tell them about your new 4 cheese pizza or a 10% Monday night discount.
The increasing adoption of digitalization in the hospitality industry has pushed businesses to seek new ways to communicate and operate; one of them is through delivery services. It’s no secret that many consumers have opted for food delivery as opposed to dining out. If your business has just recently started delivering services instead of just offering pick-ups or in-store dining, you can use text campaigns to offer a discount on the first dish your customer orders.
The hospitality industry can greatly benefit from an omnichannel strategy, led by SMS campaigns and their powerful results and insights, analyzing results. A strategy that considers both the in-store and digital experience can grow your customer base and their profiles, ultimately leading to greater sales and customer loyalty.