Restaurants

I have been developing innovative marketing strategies for restaurants for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

In the vein of giving back to the community, my restaurant marketing conversations below will help you identify the challenges, trends, and strategies within the restaurant marketing space.

Want to understand more about restaurant marketing for your restaurant, bar, winery, or tasting room, or see how I can help your company grow? Let’s chat.

KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention guess…
KP cafe patio What restaurants can learn from the Starbucks experience - The first thing to wrap your head around when it comes to restaurant marketing is that it's not always about the food. Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two and three). Think about Starbucks.…
KP jw marriott washington dc Closing out a productive week in DC - I was a able to enjoy working remotely in Washington DC this week, based out of the JW Marriott at 14th & Pennsylvania. I can think of much worse places to work. In my world, generating content from the community is imperative, so this end of DC is a gold…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
KP fresh water on restaurant table Time to stop experimenting – Let’s grow your restaurant together - The time for dabbling and playing with your restaurant's marketing has come and gone. Your growth struggles are obvious, and it's also obvious that using in-house restaurant employees is not working. Let's lay out that perfect plan together, based on research and actual customer needs (not what your GM thinks…
KP outdoor teal cafe tables Can your brand compete in today’s marketplace? - Does your business have what it takes to succeed in today's increasingly competitive marketplace? That answer is easy if your product or service has no competitor in your market. But that's usually not the case for most businesses. To succeed in today's competitive environment, your restaurant or greeting cards store…
Restaurant CEO How-to Tips - More tips from a group that I read regularly through my RSS feeds. Sharing . . .
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
KP steak on a grill Just For Restaurant Owners and Managers: Did you hear? - We know that you get bothered by vendors daily at your restaurant, cafe, winery or brewery with their latest gadget. That's not us. Our goal is to help you make money--to help you get people in the door--to be on your team and help you succeed. Take a few moments and…