pepsi rebranding

Why would you rebrand your company?

As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely:

  1. Your brand mission has evolved (click for a description)
  2. Your brand has become constraining (click for a description)
  3. Your brand is confusing (click for a description)
  4. Your brand is part of a business change (click for a description)
  5. Your brand is not differentiated (click for a description)
  6. Your brand doesn’t work well in all contexts (click for a description)
  7. Your brand has a bad reputation (click for a description)
  8. Your brand wants to command a premium (click for a description)
  9. Your brand simply feels outdated (click for a description)
Is it time to rebrand? This seemingly simple question is fraught with peril: rebranding when not necessary is a huge waste of time and money, while waiting too long to rebrand can cripple a business.

 

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