Our experiment with Google Ad‘s Performance Max program has ended, officially.
Yes, the traffic numbers are dynamite. But the quality of that traffic is pure trash.
So, on our programs where we need leads, topical leads, we’re going back to Smart and Search strategies.
Sorry, Google. You missed the mark this time.
#GoogleAds #PPC #KeithParnell #DigitalMediaConsultant #IndustryAnalyst #TechGuy #MarketingDude #Entrepreneur #ContentProducer #KPTalks
