Avoid These 5 Restaurant Marketing Mistakes in Hampton Roads

Opening a new restaurant in Hampton Roads? Or maybe your spot is buzzing with customers, and you’re trying to keep the momentum going. Either way, there’s no time like the present to make sure your restaurant marketing game is strong. But with so many things to juggle, it’s easy to slip up. Whether you’re slicing, dicing, or just trying to keep the kitchen running smoothly, these five hospitality marketing mistakes can throw a wrench in your plans.

Let’s get them on your radar before they mess with your mojo.

Ignoring the Power of Hyper-Local Marketing

Hampton Roads is a unique place, with each city and county having its own flavor. If you’re not tapping into the local vibes, you’re missing out big time.

Sure, having an online presence is great, but connecting with the folks who are right around the corner? That’s where the magic happens.

Whether it’s sponsoring a local event in Virginia Beach or running a neighborhood special in Newport News, your restaurant needs to be where your customers are.

Hyper-local marketing isn’t just a buzzword; it’s your bread and butter.

Overlooking the Importance of a Digital Technologist

When it comes to restaurant marketing, having a digital technologist on your team is like having a secret weapon. This isn’t about making things complicated; it’s about keeping them simple and effective.

A digital technologist ensures your website isn’t just pretty but also functional. They’ll make sure your online ordering system is a breeze to use, and your social media presence actually engages people. They know how to get your restaurant in front of the right eyeballs without you having to break a sweat.

Don’t try to be a jack-of-all-trades; let the experts do their thing.

Forgetting to Engage with Customers During Busy Times

When your restaurant is bustling, it’s easy to let customer engagement slide. But that’s a mistake that could cost you.

When customers are happy, they’ll spread the word. When they feel ignored? Well, you might end up with a few not-so-nice reviews.

Even during peak hours, make sure someone on your team is focused on customer engagement. A quick chat, a friendly smile, or a thoughtful follow-up email can make all the difference.

Keep your customers feeling like they’re your top priority, no matter how busy you get.

Neglecting Mobile-Friendly Marketing

If your marketing isn’t mobile-friendly, you’re leaving money on the table.

People in Hampton Roads are searching for restaurants on their phones, and if your site or app isn’t up to snuff, they’ll move on to the next option.

Make sure your menus, special offers, and ordering options are easy to access and navigate on a smartphone.

Remember, mobile-friendly marketing isn’t just about being accessible; it’s about being fast and convenient.

Overcomplicating Your Marketing Strategy

The hustle and bustle of running a restaurant can make you feel like you need to do everything to keep customers coming in. But sometimes, less is more.

Don’t fall into the trap of overcomplicating your marketing strategy. Instead of trying every new trend that comes along, focus on what works.

Whether it’s a killer social media presence or a well-timed email campaign, stick to the basics and do them well. Simple, effective strategies often have the most impact, especially when your hands are full.

Where do we go from here?

Marketing your restaurant in Hampton Roads doesn’t have to be a headache. By avoiding these common mistakes, you can keep your tables full and your customers happy. Whether you’re just getting started or you’re already swamped with orders, keeping your marketing on point is key to success.

Ready to take your restaurant to the next level? Head over to KP’s Digital Technologist page and get the insights you need to thrive in Hampton Roads.