Maybe Google is not the baddest in the land. Propaganda will blanket us if we let it.
Yes, Google has more unique visitors worldwide. But who cares? I don’t do business worldwide. I do business in the U.S. And in the U.S., Yahoo! rules.
May 2011 U.S. numbers according to comScore:
- Yahoo! – 188.8 million people
- Google – 180 million
- Microsoft – 179.8 million
May 2011 worldwide numbers according to comScore:
- Google – 1 billion
- Microsoft – 905 million
- Facebook – 714 million
- Yahoo! – 689 million
Then when you think about this from an online advertiser’s perspective, the Microsoft Bing / Yahoo! partnership through the Microsoft adCenter portal makes much more sense knowing these numbers. Hmm. PPC dollars to ponder …
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I’m listening to Ave Maria by Chris Cornell right now.