How is your online marketing campaign producing for you? Are your sales agents overworked yet?
I’ve heard any one of four discouraging answers many times over in the past few months.
- My what? I guess don’t have one.
- Yes, it is working great for us. But it doesn’t equal our traditional advertising efforts.
- No, I must be doing something wrong.
- I make new Facebook friends all the time but the sales dollars are not paying the bills.
The bottom line is, your online marketing campaign should be strategically aligned with sales goals, and thoughtfully planned and executed. Your online marketing campaign should have inbound marketing initiatives embedded that are measurable and proven. Your online marketing campaign should be producing overwhelming results feeding your sales team.
And probably even more critical than any other item in your planning, don’t rely on the advice of folks that just hang out on Facebook. Marketing is a skill. Online marketing is an even more specialized skill. Don’t leave the success of your business to just anyone.