KP business meeting with large team

Internal business strategies lead company growth

Successes in business come from many sources. But it can’t be questioned that solid two-way communication between internal departments is a must. Envision the growth that can be achieved with a close relationship between Tech and Marketing. Real-world scenario:

#communication #businessstrategy

A few years ago I led strategy, software/data architecture, and development of a company-wide toolset for our advertising/technology agency. In essence, the toolset encompassed 17 apps that helped guide the company from planning marketing budgets, scheduling advertising campaigns, project management, tracking sales leads, and measuring expenditures throughout the process in order to measure performance and marketing spend (among other tasks). None of this could have been done without efficient communication across specialties.

#IT #Marketing #projectmanagement #marketingbudget #adcampaign #saleslead #marketingspend #CMO #CMIO #ChiefMarketingOfficer #ChiefMarketingInnnovationOfficer #fractionalCMO #marketingmanagement #marketingplanning #marketingstrategy #marketingteam #marketing #CTO #CIO #ChiefTechnologyOfficer #ChiefInformationOfficer #fractionalCTO #techmanagement #techstrategy #technology #vision #innovation #consulting #KeithParnell #KPInnovationLab

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