“Stop calling it innovation?” What? No. Why?
Innovation does mean something from an executive’s perspective who’s charged with moving the company forward, growing the business, providing that perfect solution for customers, etc.
Innovation drives creative ideas from employees.
Innovation keeps us from becoming stale.
Innovation keeps us one step ahead of our competition.
Innovation pushes us into an uncomfortable intrigued state.
So . . . no. I’m not going to stop calling it innovation. I’m moving forward. Are you with me?