It’s fun to watch my work being imitated around Hampton Roads. There’s no conceit here, just observation.

COVID-19 and the stress it’s caused on local businesses is horrific. And local businesses have stepped up their advertising game over the past couple of weeks, or at least tried to. It’s very obvious that corners are being cut (or chopped off altogether) and owners/managers are dabbling in the deep end by themselves.

I’m not sure most of this imitation is successful. Actually, I’m sure it’s not.

My man Oscar would be proud.

Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”
— Oscar Wilde


often imitated never duplicated