Facebook Ads for your restaurant, oh boy, where to start

cold winter near iceland bistro

We know your restaurant menu is dynamite, and we know people will really like the food. We just need to get the message out to the 1B+ Facebook users. Here are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.

  1. Attractive images are especially important. Quality photography of your restaurant and food is preferred, but even if that’s not available don’t settle for second-rate art. You need to grab their attention early in their newsfeed.
  2. Know your target audience. Speak to 50 and overs or 25 and unders if they’re your sponge. Don’t use an image of Lucille Ball dancing on grapes if you’re running a hipster coffee cafe. They won’t understand.
  3. Choose the right type of ad. Sometimes video will work. Sometimes photography will work. But most always link to a landing page on your website, not back to your Facebook Business Page. Capture that sponge that you’ve worked hard to attract–don’t let them stay on Facebook.
  4. Don’t let your ads go stale.  At most, an ad should run for a month. Ideally, the art in your ad should change every couple of weeks. Keep your message fresh.

Keep me in mind with your restaurant marketing. I’m always here to help.

Anyone can reach out to me and get my help. DM me at @keithparnell

Keith is an accomplished keynote speaker, educator, and business consultant. His blog, KP Talks, at keithparnell.com is praised as one of the top marketing and technology blogs in the industry.

1 reply

Trackbacks & Pingbacks

  1. […] or ophthalmologist, or other medical or healthcare facility, there are smart ways to touch your target audience. Here are a few basics from our bag of […]

Comments are closed.