Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
If you are not investing in and actively participating in Internet Marketing, you are certainly missing an audience that is looking for you.
I talked a while back during the Coffee with the CEO series about aligning your business to attract Inbound Marketing traffic. See the video here. A quick overview of the video: social media fits into an inbound marketing campaign, inbound marketing fits into an internet marketing campaign, and internet marketing (along with traditional marketing) fits into an overall marketing plan.
Read that again if you didn’t understand. Internet Marketing can be, should be, and (if you talk to us) will be a vital aspect of solid sales leads generation for your sales staff.