Beef Tallow Day is observed on July 13 every year. Beef tallow is used in candles and soaps; its healthiest use, however, is in cooking. Though largely unknown to the general populace, it is considered a healthier alternative to even canola or vegetable oil. Established by the Healthy Fats Coalition (H.F.C.), the day aims to celebrate healthy animal fat, beef tallow shortening. The former is a new initiative aimed at the inclusion of healthy fats in the conventional American diet. The H.F.C. has been working to change the general perception of Americans toward animal fats and highlight their health benefits.