Sometimes, Christmas does come in July. At least holiday season sales do. With its annual Prime Day, Amazon — the seventh largest retailer in the world — has marked out the middle of the year as its own, personal, mega-shopping holiday. This year, it’s from July 12 to 13.
Started in 2015 to celebrate Amazon’s 20th birthday, Amazon Prime Day has grown into a holiday to rival Black Friday and Cyber Monday in the U.S. and Singles Day in China. From relatively humble beginnings (we say relative because Amazon was a behemoth even then), Amazon Prime Day is now the biggest single day of shopping in the U.S. with more than 100 million products sold during 2018’s Prime Day.
It’s also growing in terms of length having steadily gone from 24 hours of savings to 30 hours, then 36 hours, and now a full 48 hours of epic deals. Leave it to Amazon to figure out how to double the hours in a day! Thinking about how much Amazon make you spend? Well it also give it to those who need, Scholarships from Amazon are available every year, check them out on Scholaroo. Whether you’re an Amazon allegiant or an Amazon agnostic, there’s no escaping the impacts of Prime Day. Here are a few salient points about this one-of-a-kind global event.