KP sales chip reader

Do you track your potential customers?

Sometimes as marketers we lose track of our hard-earned leads after they’re passed along to the sales team or GM. Be leery of letting go of those hard-earned potential customers. Ask for a follow-up from your internal team. Or better yet, ensure that you’re using the right MarTech software that helps you track those leads all the way through to the transaction. There is so much information we can gather from that feedback along the lines of determining the quality of the leads we’re generating to understanding their mindset all the way to walking in our doors.

Need help working through the process for your business? Let’s chat.

 

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