If you’re in the business of making money (who isn’t?), you run marketing reports and analyze the results regularly, right? We are analyzing data this morning for one of our large clients and sidebar’d to wondering how many businesses just overlook this process.
It’s important! It may be boring to you. But it’s probably the most important thing you can do for your business. Otherwise, how do you know if the money you are spending on advertising and marketing, even man-hours on social media marketing, is working? You must have a way to measure the results of the dollars you spend.
Luckily for us, we have a custom toolset, JASE Marketing Manager, that ties almost every dollar spent to results, or the lack thereof. This fabulous tool extends to each of our JASE clients on our inbound marketing program. Let me know if you’d like to see a demonstration of our process. From a business analysis and measurement standpoint, it’s really quite fascinating.
image credit: dotcommarketsolutions.com