Do you know who’s on your Internet?

Laura Foy of Channel 10 recently interviewed a few folks on the street in Any Town, USA to talk Internet. That’s right, just to talk Internet. Knowing this was a very small sampling of a possible Internet audience, sometimes we need to hear these kinds of comments and reactions just to remind us of the demographics and (lack of) Internet savvy of portions of our audience.

As brand managers and online marketers is it our job to educate these folks as well as accommodate the acronym-laden surfer that lives ‘in’ the Internet everyday?

Possibly. Probably. Watch the video and let me your thoughts.


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