This concept is pretty simple. Your marketing plan and execution either works, or it doesn’t.

The dollars you spend on marketing and advertising either produce results, or they don’t.

The bottom line is that we need to identify our KPIs upfront, lay out a plan to produce results, execute that plan to perfection, and measure based on results. That’s it. Period.

Marketing is not measured by the volume of content. Marketing success is measured by the quality and effectiveness of the work.