June 7, 2023

Digital Tips for the Small Business World

Let’s line up a time so you and I can chat. I’ll answer any questions you have on your small business. Need assistance with marketing, advertising, help desk, Wi-Fi, or general good practices for your small business? Need advice on understanding Microsoft Outlook or Google Gmail? Through the magic of technology, you can grab an hour of my time over Teams or Skype or Zoom (your choice) to establish a strategy solid enough to make your competitors jealous. Let’s talk about your Small Business Plan.

Social Boot Camp on the way

We’re walking through the who, what, when, where, and how this afternoon. This could be fun. Wanna hear more?

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Tricky Dick doesn’t live here

YouTube recently sent out a headline with the top ads its viewers watched. Is that because their algorithm forced the ad on us? It certainly is not because we get a choice in the ads we see.

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Can Microsoft 365 help your Small Business?

There is a laundry list of tools we get thrown in our small business faces from vendors. But honestly, the useful software is a very short list. Microsoft 365 is in that short list.

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Do email newsletters perform for restaurants?

Email newsletter readership numbers are very high for specials announcements, event activities, new food dishes, and all-around badass food & cocktail photos.

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What are you doing? Content, man. Content.

Because you watched this video on keithparnell.com or YouTube or TikTok or Facebook Reels or Instagram Reels or Twitter or LinkedIn, you know who I am. You know I can help your business.

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Do people know your restaurant?

If you don’t put your face in front of people, how will they know your restaurant can serve them? Get out there. Spread the love. Spread your brand.

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Is Facebook out of fashion for Real Estate Agents?

The demo that’s consuming Facebook Reels today, buys expensive homes. Period. That’s it. Mic drop.

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Technology in Restaurants, can it work?

There are many ways tech can increase efficiencies and increase profits in restaurants. Let’s talk about a few.

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Who should talk to your customer? Really? Duh!

Who should talk to your customer? Marketing. That’s it. That’s the answer. Call your marketing guy.

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YouTube Shorts vs Facebook & Instagram Reels

YouTube Shorts are killin’ it, by far winning the viewership battle. Are you livin’ on YouTube? Let me know. Send me a link.

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4 reasons our restaurants are top in Hampton Roads. You want to hear this!

Forward-thinking owners, great food, customer service, and our marketing is the best in Hampton Roads.

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Want to hear why our restaurants are so successful?

Our marketing is the best in Hampton Roads!

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Risk vs Reward vs Risky-Reward

How risky are you in business? Do you take that strategic gamble? Do you take a chance for the big reward of beating the next guy?

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Why create more content? Does it help your business?

Let my research, my ideas, and my experience influence your decisions only where you see them appropriate.

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Are you a stressed Real Estate Agent right now?

Throwing mud on the wall to see what sticks is not a productive way to spend your marketing dollars. Let’s come up with a successful marketing plan for you.

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Are you doubling down on content for your restaurant?

No? How else are people going to find out about you at scale?

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How do you have time to create content?

Here’s the simple answer, I do it. Yea, that’s it. I just do it. Any time. All the time.

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Talk to your audience

It does your business no good to talk your language and not your customer’s language.

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There’s Trouble in Google Ads Town

There’s trouble in Google Ads town when their click numbers don’t match actual traffic to the landing pages. Further research is required, but Google Ads dollar spend gets halted now.

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Building brand with content

Know the distribution technology so you can leverage its power to expose your brand as wide as possible.

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Content matters to build the brand

To build my brand to the levels I demand, it will take 25 new, relevant, valuable pieces of content each day.

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