KP Pebble Beach Pro-Am

Creative Advertising meets Sports Marketing

I’ve seen this creative advertising technique used in several other sports, including Washington Nationals games and Atlanta Braves games in baseball, but this is my first experience during a golf match. Ideal!

Every television commercial shown during a sporting event until the end of time should use this sneak-peek method. I get that advertisers will say that we’re not given the consumer’s undivided attention. But this would sure buy a lot of street cred and more often than not keep the viewer sitting in their easy chair during a commercial.

Wanna talk through more creative marketing ideas for your team? Let’s chat.
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I’m listening to Simple The Clockwise Witness by DeVotchKa right now.
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