About KP

Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

Business of Transportation

Advancing Mobility Management

Advancing Mobility Management course

The National Transit Institute (NTI) is hosting an Advancing Mobility Management course in five locations in 2020: February 5-6, 2020 – Phoenix, AZ February 24-25, 2020

Innovation in Transportation

“It’s no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities.” I couldn’t have said this
KP hiker snow capped mountains

Stay true to your ideas

Most times the marketing and execution are bad, not the idea. If you believe in your idea, don’t give up on it. Develop a solid plan,

Tackling Branding as a Team

“In today’s world, marketing should be a part of every job role in the organization, not just those who work on the marketing team.”
KP small bare tree on snowy hillside

Are your ideas lonely?

Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify

Why would you rebrand your company?

As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission
KP prism goggles at concert

Market Intelligence – Is yours?

Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why
KP woman holding phone

The art of writing a Press Release

Not everyone can write an effective press release right out of the gate. Well, no one can really. If I could add anything to Ellie’s list
KP people in subway

Why the interest in transportation?

I get questions quite a bit on my interests in transportation, particularly public transportation. The answer is simple–economic. Let me explain. You know me as a