About KP

Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

Business of Sports

KP hiker snow capped mountains

Stay true to your ideas

Most times the marketing and execution are bad, not the idea. If you believe in your idea, don’t give up on it. Develop a solid plan,

Tackling Branding as a Team

“In today’s world, marketing should be a part of every job role in the organization, not just those who work on the marketing team.”

Creative Advertising meets Sports Marketing

I’ve seen this creative advertising technique used in several other sports, including Washington Nationals games and Atlanta Braves games in baseball, but this is my first
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Are your ideas lonely?

Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify

Why would you rebrand your company?

As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission
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Getting started in sports marketing

If your sports organization is lagging behind the digital marketing world, and it probably is, it’s time to get in the game. Let’s walk through a
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Market Intelligence – Is yours?

Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why
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The art of writing a Press Release

Not everyone can write an effective press release right out of the gate. Well, no one can really. If I could add anything to Ellie’s list