About KP

about-me-image
Chief Marketing & Innovation Officer. Board Commissioner. Husband. Dad. Poppie. Bama, Braves, Falcons, Capitals fan.
Keith Parnell

KP Innovation Lab

Cogans Pizza North

Customer buying habits observation

#Cogans. #Pizza! #North. How well do we truly understand our customers’ buying habits? Up-close observations can’t be replaced. ⠀ #CogansPizza #restaurantmarketing #hospitalitymarketing #norfolk #hamptonroads
KP reading charts at business meeting

What, you don’t know your profit margins?

I recently ran across this in-depth article examining a restaurant’s profitability equation — sales, inventory, and labor. You’d be surprised how difficult this data is to
KP dog paws on keyboard

MarTech fits, I promise

Yes, our job is to deal with people. Yes, our job is understand people. Yes, our job is to communicate with people. Moving some daily tasks
how long does your content last

Where to publish your awesome content

How long does your content last on the internet? Minutes? Hours? Days? Obviously, because you’re reading this on my blog, I wholly endorse this data from
McCafe holiday

Listen to your customers!

You may not like McDonald’s. You may not like their coffee or food. But, we can learn a lot from the fast-food giant. Listen to your
TikTok

Say goodbye to TikTok?

“US Sens. Tom Cotton and Chuck Schumer are worried the Chinese government can secretly use TikTok for counterintelligence purposes because the app is owned by a