The restaurant was closed. The 5 o’clock meet was impromptu. The sun was going down. The bourbon was pouring.

The most productive strategy meetings are sometimes not on the calendar.

 

KP sketch bourbon glass

 

Disclaimer: Keith Parnell is Chief Marketing & Innovation Officer for Ghent Eats, LLC in Norfolk Virginia, the parent company of three multi-million-dollar restaurants — Cogans Pizza Ghent, Cogans Pizza North, and Hank’s Filling Station.