Information push from Think With Google: Why conversion modeling will be crucial in a world without cookies. We're in the midst of a measurement evolution, and global ecosystem changes are challenging marketers to be forward thinking and privacy focused. This is an opportunity to double down on the power of data-driven marketing so you can continue to capture a complete and accurate view of your business performance, now and tomorrow.

To learn more about the steps you can take today to help you navigate the changing privacy environment, read https://www.thinkwithgoogle.com/marketing-resources/data-measurement/conversion-measurement-in-a-cookieless-world
Keith Parnell, CMO