I read an article this morning that repeated, "73% of CEOs think marketers lack credibility." I have to ask, why? Credibility, as in trust? If you have a chief on your executive team that you do not trust, what does that say about you as a CEO?

Trust is important to us (marketers). That our customers trust the content of our ads is a must. Consumer trust is the fundamental criteria that determines our success. Maybe you, the CEO, are the problem and do not understand your customer.

keithparnell.com
#marketing #CMO
Keith Parnell, CMO