Shock. Not. The cable news channel Al Jazeera America is shutting down in April. In our business, we call that bad branding resulting in bad PR, or bad perception as identified by Kevin on Twitter. Andre even insinuates that the network outlets had something to do with AJA’s demise.
I tend to lean toward the side of the fence where Americans are not supporting any company that reminds us of the treachery going down in the Middle East. Right or wrong, good work or not, talented professionals or not, the Al Jazeera American business plan was flawed from the beginning.