Transportation

Keith is the Virginia Governor’s Appointed Commissioner representing the City of Norfolk to the Transportation District Commission of Hampton Roads (Hampton Roads Transit’s Governing Board), and serves on the Board of Directors of Transit Management Company. In the past, Keith served on the Board of Directors for Hampton Roads Public Transportation Alliance.

Want to understand more about transporation marketing for your agency or organization, or see how I can help your company grow? Let’s chat.

KP people in subway Why the interest in transportation? - I get questions quite a bit on my interests in transportation, particularly public transportation. The answer is simple--economic. Let me explain. You know me as a business owner, a husband, a father, and a grandfather. So when the economy in Norfolk, Hampton Roads, and the great Commonwealth of Virginia is…
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled,¬†Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best.…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
Omnitrans Students Deboarding Transit App combines real-time bus tracking with Uber & Lyft - Transit strikes again, launching their real-time public transit app for Omnitrans in San Bernardino Valley, CA. But the article buried the lead -- "transit users can also request and pay for Uber or Lyft rides within the app." That's huge for transit agencies' customers. Huge.  
Downtown Norfolk Transit Center The distinct need for flexible transit, not just microtransit - Microtransit and Flexible Transit are similar, but not similar. Microtransit is the vehicle(s) or property for serving a small group of specific people--the size of the geographic area is not defining. Flexible Transit is a strategy whereby a well-planned transit process serves a small region. Both can be, and should…
Advancing Mobility Management Advancing Mobility Management course - The National Transit Institute (NTI) is hosting an Advancing Mobility Management course in five locations in 2020: February 5-6, 2020 - Phoenix, AZ February 24-25, 2020 - Nashville, TN March 25-26, 2020 - Springfield, MA May 5-6, 2020 - Denver, CO June 16-17, 2020 - Ithaca, NY This new course…
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention¬†guess…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."