from the Desk of Keith Parnell

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Question Your Marketing Agency – Don’t Assume They Know Best

I attended an event last night that included panelists and audience participants from many different verticals. Each member in the group was an entrepreneur at heart and by living the life. Each member has a passion for entrepreneurship so much that sharing those experiences is imperative to portraying their vision.

When we entered the panelist event room after a half hour or so of casual networking, I snapped a few pictures (see photo below) with my BlackBerry to send up to TwitPic >> JASEzone >> Twitter >> FriendFeed >> Facebook.

While I was doing so, a friendly woman sat down next to me. Here’s how our quick conversation went –
New Friend: Who are you here with while taking pictures?
Me: No one. I’m just taking them to send to TwitPic to get onto Twitter┬áto share with my network of friends and colleagues.
New Friend: Really? [short pause] What is Twitter?

Since the event was getting ready to start, I spent all of 20 seconds explaining Twitter to her, its purpose, and its popularity. She seemed interested, but not really very interested.

Not thinking much more about our quick encounter, the Twitter conversation entered my thinking again when my new friend raised her hand during the panel discussion to ask a question. Her question was not what intrigued me; her introduction actually astounded me. She introduced herself as a “marketing” entrepreneur in Hampton Roads that has owned a marketing agency for over 20 years.

Huh?! Are you serious?! And you’ve never heard of Twitter? Do you do online marketing at all? Do you know what inbound marketing is? Have you heard of social media marketing? Immediately I had 30 questions for her running through my head.

Here’s the lesson for my readers: Question your marketing / advertising agency. Don’t take for granted they know your audience, much less know where your audience lives.

I’ve talked about this lesson a lot on this blog and on my vlog at Coffee with the CEO. Read through here. Watch a few videos. Don’t let my new friend be your marketing guru. Because they’re not, not matter what they say. Call our team at JASE and let’s get your organization on the right (successful!) track.

Entrepreneurs Forum of Hampton Roads

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Social media marketing presentations from various conferences and seminars.


Short video sessions hot issues such as social networking, blogging, search engine optimization and online advertising.


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Seminar: Networking with Social Media and Strategies that Generate Leads

Networking with Social Media and Strategies that Generate Leads

Download the free seminar for tips and tricks to drive inbound marketing using social media.

Topic: Networking with Social Media and Strategies that Generate Leads
Event: The Hampton Roads Internet Marketing & Technology Group

Social media will change your business! What is social media? How can I generate leads with social media? Get the answers to these questions and others in this ‘dont’t miss’ video.

* Reasons Why a Business should adopt Social Media Marketing
* Build Your Brand
* How and where to build, manage and monitor your brand online.
* Social Media Lead Generation Strategies
* Social Networking <> Marketing Free-for-all
* Do you conversation?
* Interact first, sell second.