from the Desk of Keith Parnell

Schedule Keith to speak for your organization.

Hire Keith Parnell to speak for your organization

Ever Read an Article, Get to the End and Wish You Had the Last 10 Minutes of Your Life Back?

That’s me when I read through most SEO blog articles.

Like most blog readers / Internet researchers, I use an RSS reader (Google Reader). A lot of times I only see the article title because a lot of blog owners hide the main article from readers. So I have to click on an article that I think may be interesting. And most times, NOT. Very irritating.

On Twitter? Let’s chat at @parnellk63
On Facebook? Let’s connect at @parnellk63
On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to Tomorrow Never Dies by Sheryl Crow right now.

How To: Mark Blog Articles As Read When Using an RSS Reader such as Google Reader

I received a question this weekend from one my blog readers and thought the topic and answer is worth sharing. Here is Kate’s question:

Hi Keith, Just watched your “Coffee with the CEO: Why should you use an RSS feeder?” I can’t figure out how to delete the articles I’ve read. Couldn’t find an answer in blogs; only frustrated people asking how, and getting an instruction on how to delete a feed, but not parts that have been read. How do you deal with this?

I think the answer to this question maybe easier than you may have imagined. We use Google Reader religously so I’ll walk through the steps while using that software.

  1. Open Google Reader ( and log into your Google account.
  2. If you have not done so, subscribe to several RSS feeds around the Internet that interest you. I have listed two near the bottom of this article you can start with.
  3. Once subscribed in Google Reader, your feeds will now show in a list in the left column of the interface.
  4. Click on a feed and by default all new articles that you have not yet read will display in the right portion of the interface.
  5. Now, you can do one of two functions to read through the articles. Either scroll through the right reading area using the scrollbars or click the “J” key on your keyboard to page through each of the new articles.
  6. In Google Reader, once you read the articles, they are removed from new status and are marked as read. No “deleting” required.
  7. The next time you call up your Google Reader application, the read articles will not show in the available reading list.

I hope this answers the question about the need to delete articles from Google Reader. If you have other questions or need more clarification, let me know in the comments below. Oh, and be sure to share this article with your friends using the Sociable buttons below!

Wondering what an RSS Reader is or need some background info on RSS Feeds? Click here to watch the video.

Two RSS feeds to get you started:

On Twitter? Let’s chat at @parnellk63
On Facebook? Let’s connect at @parnellk63
On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m watching Sunday Night Football on NBC right now.

Coffee with the CEO: Inbound Marketing Strategies Supporting a Successful Marketing Plan p.II [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO –

Part II of the “Inbound Marketing Strategies Supporting a Successful Marketing Plan” seminar for the Society for Marketing Professional Services Annual Strategic Planning Workshop At The Timmons Group in Richmond, VA on September 30, 2011.

Coffee with the CEO credits

Need a Recommendation on a Social WordPress Plugin

I currently use the Sociable plugin for WordPress to display the social bookmarking icons on blog posts and RSS feeds. But it sucks.

Most times the icons never show. I say most times, almost always they never show. And there is no logical reason such as conflicts, or scheduling versus real-time publishing, or remote blogging versus console blogging.

The failure to work has gone through 3 versions of the plugin and 2 versions of WordPress.

I need a replacement. Suggestions?

Slidedeck from Blogging for Business – The How’s & Why’s

Below is the slidedeck from my presentation to the Williamsburg Internet Marketing group yesterday. We had a great couple of hours discussing blogging for business on many different levels.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Caldonia by Albert Collins.

Why should you use an RSS Reader? [video]

Sit back, relax, grab your cup o joe and let’s talk about RSS feeds readers and how they can benefit you each day. Of great interest should be the way today’s feeds readers allow you to get all the interesting information that you care about in a very time efficient manner. And best of all, RSS readers do not require you to be a techie!

Benefits of using an RSS reader:

  1. Aggregates all information that I’m interested in into one location.
  2. Can read information from blogs, websites, news sources, forums, etc. in one location.
  3. Accessible from mobile devices.
  4. Resides in the Internet cloud so is accessible from anywhere that I am. If you have a web browser, you can access your feeds / articles.
  5. Can quickly and easily share each article with family, friends or business partners via email within the reader application.
  6. Can tag each article for later search.
  7. Is an immense time saver for retrieving information or news from the Internet. You can scan through many article headlines very quickly.
  8. You don’t have to remember URLs or web addresses for favorite information.
  9. The reader automatically checks for new information so you don’t have to visit each website.

Two RSS feeds to get you started:


RSS and Facebook readers: click here to view the video.

Related Information:

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Red Light by Jonny Lang.

Fascinating Video – What’s coming to our world in 2010?

I stumbled across this really cool interview Robert Scoble (Rackspace Hosting) did with Jeremiah Owyang (Altimeter Group, formerly of Forrester Research) and Ray Wang (Altimeter Group, formerly of Forrester Research). I can’t remember the last time I didn’t stray from a 27 minute video. These guys are fascinating and definitely forward-thinkers that you should follow.

My takeaways from the video:

Sometime real-time is not fast enough.” – Jeremiah Owyang

Translation: We must think about what will happen tomorrow and predict moves, changes, issues, and trends.

B2B and B2C is dead.” – Ray Wang

Translation: Because of the ‘best of breed’ concept between on-premise information storage and cloud computing, the fundamentals of relationships are changing.

The Social CRM Space is becoming evermore dominant. Mapping out your social graph is what companies are doing today in preparation for tomorrow. Facebook wants to become an identity company, not a social network. Their vision is that wherever you go on the web, your Facebook friends go with you.

I put that [RSS Reader] away. Most of my traffic is coming from Twitter.” – Jeremiah Owyang

Translation: We cannot afford to not have real-time data today.

iPhone vs. BlackBerry vs. Android – “Definitely iPhone because its platform is easier to build on.” – Ray Wang

Translation: A lot of developers will be able to build on the iPhone platform much easier than any other. Simple for the developer means power and more technology for the consumer and enterprise user.

Special Note: This may be the first time any comment has intrigued me about the iPhone. Being a BlackBerry evangelist (!), I’ve always contended that BlackBerry will be tops for a long time. I’m interested now in the iPhone purely because it could solve some of the limitations I have now with mobile technology.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to I Still Believe by Norman Brown.

My Favorite Cigar RSS Feeds

Tools of the Trade in the Man Room

Tools of the Trade in the Man Room

I had a buddy (cousin, actually) that approached me earlier this week wanting a few cigar recommendations. He’s a newbie in the cigar world and wanted to get a fair shake at starting with a decent smoke.

Of course I recommended the A Fuente OpusX and the CAO LX2, which are my favorites, by far.

That got me thinking about sharing with you a few cigar feeds that I have in my Google Reader. I try to keep up with them as much as possible – these guys review some very good smokes.

What others do you have that you could share?

Cigar Aficionado Blog Posts,4798,,00.xml

Cigar Reviews and News at Cigar Jack’s Cigar Blog

Cigar Reviews and Ratings at Cigar Inspector

DogWatch Cigar Radio

The Stogie Review

RSS and Facebook readers: click here to view and enter comments.

Join Me This Morning and Let’s Enjoy Our Coffee Together

Coffee mugs: JASE & JASEzoneJoin me this morning at Panera Bread on 21 street in Norfolk for coffee and the new Coffee with the CEO video series.

We’ll talk about marketing, advertising, technology, your business, my business, family and life.

Let’s live social media!

Register here on Facebook:

Join the video series online at

Subscribe to the RSS feed or sign up for the daily email newsletter here.

RSS and Facebook readers: click here to view and enter comments.

How do I become a better blogger?

Nacho BloggerI get this question quite a bit. Becoming a better blogger assumes you want to blog and you care about the task at hand: blogging – communicating – interacting. I’ve mentioned below a few points that I try to follow when blogging but I can’t say I’m perfect at all of them. I try. But I fail at times. So I keep trying.

The big rule of thumb though to remember when you’re searching for this kind of answer is to remain patient. You won’t turn your blog or your blogging skills or your blog traffic around overnight. Stick with it. And you’ll succeed.

So, how do we become better bloggers? Read on –

  1. Define the pupose of your blog. Even if your topics are varied. Define them and stick to the scope of the definition(s).
  2. Create visual appeal. Use graphics, photos or art in your posts.
  3. Stay in one place. Once you establish a place (e.g., on the Internet, stay there. Don’t make people hunt you down. They won’t.
  4. Engage and involve your readers. If your posts are not of interest to your readers they won’t stay around or come back. Get them involved in commenting on your blog. Even if you keep most of them hidden (like I do) conversations on your posts are crucial.
  5. Establish a blog schedule. I’m not real good at this but I try to get up a post at least 3 or 4 times per week. I blog on several blogs so sometimes it’s hard; it doesn’t matter. You must be consistent to keep interest.
  6. Proofread your work before hitting the airwaves. Please! If you have this inadequacy and you know it, have someone proofread for you.
  7. Syndicate yourself. Use RSS feeds extensively. A lot of blog readers use feeds to scan many blogs quickly just like the morning newspaper. Personally, I have about 350 blogs that I check daily. I could not and would do this without using RSS feeds.
  8. Make sure you have an “about me” page or a home page link. People want to know that you’re a real person.
  9. Get involved in the blogosphere. Getting involved means post comments on other blogs. Get involved in conversations and when possible link back to your blog.
  10. Submit your posts to other social web 2.0 communities. Reddit, Digg, Delicious, Netscape, and Stumble Upon are a good start.
  11. Interview industry experts. This sometimes bring in a new audience to your blog from which you may pick up new loyal readers.
  12. Interact with your readers. Just as I’ve done with this new post, its origin is a comment from a client on another post. Interaction and conversation is always good.
  13. Write about something you love. This is the only way to keep your own interest. Believe me, if you don’t love what you’re talking about people will notice.
  14. Include lists in your posts. Use bullets or numbers. Readers scanning your blog will be attracted to lists more than thousands of words on a page.
  15. Have fun. Blogging doesn’t have to be work. Feel free to make your posts fun and entertaining without wondering what people are thinking of you.
  16. Give lots of link love! Link to many different web pages and websites. Link to competitors. It’s okay, there’s plenty of traffic on the Internet for everyone.

Hopefully this list didn’t bore you too much and maybe even struck some interest and other questions. Do you have other suggestions?

As I said, have fun with your blogging. Talk soon.

RSS and Facebook readers: click here to view and enter comments.

CEOs that Blog

RSSHere are a few Chief Executive Officers that I have in my Google Reader. Do you have others?

Donald Trump
Trump Blog

Jason Calacanis
Jason Calacanis Weblog

John Bruce
Living Enterprise 2.0

Jonathan Schwartz
Jonathan Schwartz’s Blog

Mark Cuban
Blog Maverick

Keith Parnell
From the desk (and BlackBerry) of Keith Parnell

Ross Mayfield
Ross Mayfield’s Weblog

RSS and Facebook readers: click here to view and enter comments.

Did you see the Speaker lineup at New Media Conventions?

New Media ConventionsDid you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!

Get your tickets now. Don’t wait.

Don’t Fear the Blogging Reaper

Fear :: NewsweekI’ve talked with 3 or 4 clients in the last month or so that had apprehensions about blogging. Each of them had their own legitimate reasons for questioning whether they should blog or not. After we talked through their reasoning and a few case studies I was able to relay to them, each proceeded with their blogging venture.

The bottom line is that you need to get content out of your head and onto a platform so the search engines can help work for you. Content, content, content is a process that I preach constantly as one of, if not the, most important aspects of inbound marketing.

Okay, so. How can you get past the demons? Let’s list a few ways.

  1. Keep a notepad handy. When a thought pops into your head, scratch it down. Complete it now or come back to visit the thought later. Doesn’t matter. Just get it down.
  2. Read your thoughts aloud. Sometimes it helps to ‘hear’ your thoughts to make sense of them.
  3. Read other blogs and RSS feeds. You will get many thought pearls from other folks.
  4. Don’t procrastinate. Just do it.
  5. Don’t be afraid to make a mistake. Two-way blog commenting communication is valuable on many levels.
  6. Remind yourself of the value of inbound marketing!

Do you have other ways you have exorcised your demons?

* Image credit: Newsweek.

Did you see the Speaker lineup at New Media Conventions?

New Media ConventionsDid you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!

Get your tickets now. Don’t wait.

What are RSS Feeds?

Seth Sutel, an AP Business Writer wrote a great end-user article that Yahoo! News published on the topic of RSS feeds. He explains, RSS which stands for “Really Simple Syndication” is a kind of computer code that allows you to “subscribe” to various Web sites.

The nice thing about RSS feeds is that they are so simple to subscribe that anyone can use them to stay on top of their favorite topic. RSS feeds are available from millions of sources on millions of topics such as sports, technology, financial, business, marketing and personal just to name a few.

Among the many RSS feed readers (news readers) are Microsoft’s Internet Explorer, Google Reader (which I use and recommend), NewsGator and Bloglines. Many of these feed readers are also available for your BlackBerry, iPhone and other popular smartphones.

The RSS feed for this blog can be found here.

The Email delivery signup form for this blog can be found here.

Resume Tips for being Successful

While reading through the RSS feed of the Brand Yourself blog a few days ago, I saw this post from Pete Kistler on common mistakes he notices on incoming resumes. I’ve added a couple of items to his list but he has provided a great start.

These are important. Don’t think that just because you send your resume to an HR department they have time to read it. Make yourself and your resume stand out.

What else can you add to this list?

  1. Always provide a cover letter.
  2. If possible, send your resume electronically (email) so it can be catalogued and tagged in the HR department’s network.
  3. Use the body of your email to sell yourself.
  4. Send your resume as a PDF.
  5. Name your resume like this:  “[First] [Last] Resume.pdf”
  6. Use bold text to emphasize your most important points.
  7. Include concrete actions and quantifiable results. Vagueness is a deal-breaker!
  8. Include two or three quotes from good references.
  9. Be a human, not a robot.
  10. Give your resume to two other people to proofread.
  11. Always provide your phone number.
  12. Always provide your email address.

By the way, JASE is hiring. See the available positions here. Contact our HR folks here.

Visit the JZ Jobs board here.

JZ Jobs Recruiter Flyer

How can JASE help you in 2009?

JASE t-shirt logoI hope everyone had a fun and safe (!) New Year’s Eve and January 1st of 2009. Despite our troubled economy I am excited about the upcoming year.

We have several exciting initiatives on our plate and are underway with integrating social media into almost every aspect of our business and services. Let us show you what we’re doing in 2009. It’s fun. It’s exciting. And we’d love to you have enjoy the ride with us.

Make sure to subscribe to this blog’s RSS feed here so you don’t miss the action. You can also catch me on Twitter and in the JASEzone most anytime to see what’s going on in real-time.

Our JASE blog’s RSS feed is here. And you can follow the whole team in the JASEzone here and on Twitter here.

Thanks to everyone for supporting us in 2008 and we welcome an exciting 2009.