from the Desk of Keith Parnell

Schedule Keith to speak for your organization.

Hire Keith Parnell to speak for your organization

Another Example of why Newspapers are Going Out of Business

Why would you place a sticker over top of your hard work on the front page? You irritate your readers. You irritate your writers. You irritate your editors. Bad business decision all the way around. Makes no sense.

Sent from my keithparnell.com BlackBerry from T-Mobile (not AT&T!)

Friday Afternoon Reading Materials – What About You?

Advertising Age
Entrepreneur
Inside Business

Sent from my keithparnell.com BlackBerry from T-Mobile (not AT&T!)

Why are Prices Jacked When Ordering an Out of Town Newspaper?

I know what you’re going to say. So don’t ask. I run a digital media agency and I’m ordering a newspaper subscription. It’s for work. Research. That’s all you need to know.

But my question is, why do I have to pay more if I want to pay for the whole year instead of monthy? That seems odd.

Google will be News Dead Soon

Okay, maybe not exactly “dead”. But if Rupert Murdoch has anything to do with it, Google will have no parts of the New York Post’s news.

What happens when Google can no longer spider News Corp websites? That includes the New York Post, Wall Street Journal, Daily Telegraph, and USA Today. Rupert Murdoch, Chairman & CEO of News Corp, says the time is near.

Murdoch says that Google is in the group of people that just take our work and steal our stories. Murdoch also says that News Corp’s family of news websites are very close to blocking Google from gaining access to their content.

That means when you searched “shootings at Ft Hood” last week, none of the major news sites would appear in the Google results.

Many of the news generating websites will be by subscription only or the search engine companies, Google, Microsoft (Bing), etc will have to purchase the ability to spider their news content in order for their news articles to appear in the search results.

I borrowed this quote from Jason’s blog:

So, for a moment, imagine a world where Bing could say in their TV commercials:

“Want to search the New York Times, Wall Street Journal, USA Today and 3,894 other newspapers and magazine?”

“Well, then don’t go to Google because they don’t have them!”

“Go to Bing, home of quality content you can trust!”

What do you think? Would certain information or certain current (quick) news make you change search providers?

RSS and Facebook readers: watch the video here.

Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.

RSS and Facebook readers: click here to view and enter comments.

Virginian-Pilot Covers Hampton Roads Tweetup

Twitter users get a little face time at Va. Beach ‘tweetup’

By Patrick Wilson
The Virginian-Pilot
© October 1, 2009
VIRGINIA BEACH

So, you know all those people who spend so much time talking to each other on Twitter? They also like to meet in person, as they did Wednesday evening at a “tweetup.”

More than 90 Twitter users met at Gordon Biersch restaurant at Town Center to see each other in the flesh. Most were professionals networking for business and personal reasons.

“A tweetup is just a gathering of people that use Twitter,” said Naoma Doriguzzi, 32, who has hosted about 10 this year. “Just meeting the people behind Twitter.”

Some Twitter users on Wednesday wore suits; others wore jeans. What they had in common was use of social media to network, meet people and, for many, do business.

Keith Parnell, 46, of Norfolk is the founder of JASE Group, an advertising and marketing company. At a tweetup, people talk about everything, he said, just as they do on Twitter.

“They’re growing relationships,” he said. “They’re growing both personal and they’re growing business relationships.”

Jennifer Taylor, 26, of Suffolk said she got a job interview Wednesday with a marketing company, lined up by someone who followed her on Twitter.

Most of the networking was in person Wednesday night, although some people brought laptops to update Twitter.

Twitter makes it easy for people to have conversations about anything, Doriguzzi said. She is the social media director for New American Mortgage and uses Twitter to brand herself. People she has never met have recognized her because of her photo on Twitter and Facebook, she said.

“I’ve met random people online that I’ve never met in person that I’ve actually done business with – new clients,” she said. “It’s an easy conversation. Because it’s so simple… you can talk to people in a casual way.”

Click here for a guide to Twitter.

Patrick Wilson, (757) 446-2957, patrick.wilson@pilotonline.com

Source: http://hamptonroads.com/2009/09/twitter-users-get-little-face-time-va-beach-tweetup

More Bad News for the Newspaper Industry

Cartoon NewspaperThe Rocky Mountain News, gone. The Seattle Post-Intelligencer, gone. Today the Ann Arbor (Michigan) News announced it would publish its last edition in July. Three other papers announced today they’re cutting back to three print editions a week. At least 120 newspapers have shut down since January 2008, according to Paper Cuts, a Web site that tracks the industry.” *

This is not good news at all for the newspaper industry. Yes, I am one of those people that lean more towards the Internet to get my news today but I don’t blame me (or my kind). I blame the newspaper companies for not changing with the times.

This has been coming for a long time. And it seems like the good-old-boy newspaper network has been sitting idley by and denying this premonition to be true.

Well, here we are. And companies are now failing for not providing the service their consumers want.

Good news: it’s not too late. Get with it guys. The Internet is here to stay. You have the information we want. Now you must get it on the platform where we live.

* Source: CNN.com.

Coffee with the CEO: Building Your Brand during a Recession

Coffee time! :) This morning I’ll talk about the importance of working to build your brand during tough economic times.

New York Times Crosswords for BlackBerry

 New York Times Crosswords for BlackBerry

Too cool. Bplay has released The New York Times Crosswords for BlackBerry for all carriers. The game is subscription based, costing you $2.99 per month to have access to daily puzzles from The New York Times. Let me know how you like the app.

With The New York Times Crosswords Daily, you can play the same puzzles that are published in the print newspaper. Subscribers get the daily puzzles as well as other features including live leaderboards for solving times. Also includes access to over 4,000 archived puzzles, up to 30 classic puzzles and the latest news headlines from NYTimes.com.

All Forms of Media will be Intangible in 5 Years

That’s a strong statement. Here it is again, all forms of media will be intangible in 5 years.

That was Steve Rubel’s prediction in the December 1st edition of Advertising Age (print magazine). Steve wagers that, “by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S.”

Tangible media = newspapers, magazines, books, DVDs, boxed software, video games, etc.

He asks that we consider these points:

All forms of media will be intangible in 5 years? Steve makes some good points but not sure I can get behind this. Consider the Pew Research stats we published earlier this week that 35% of surveyed adults still get their news from newspapers. Those same adults are readers of books, readers of Time magazine and Sports Illustrated.

I agree the majority of media and communications are moving online. But not all and completely. Not in 5 years.

Back to Steve’s main point, what does this mean for advertising? It means that online marketing and ad firms like JASE are becoming more popular and in-demand. The expertise is substantially different than owned by conventional ad firms.

Social media and its extremities like gaming, reading and movies online are the focal points of the future and you’ll need a partner firm like JASE to ensure your stability and growth.