from the Desk of Keith Parnell

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You got LinkedIn in my Outlook and I like it!

Yep, I have to say that I like it. Check out the new Outlook Social Connector and LinkedIn plugin for Microsoft Outlook.

Download the Outlook Social Connector here for Outlook 2007 and 2003 (required pre-install).
Download the LinkedIn plugin here for Outlook 2010, 2007, and 2003.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Life Less Ordinary by Carbon Leaf.

The Best Way To Get In Touch With Me

No SpamI get people all the time tell me it’s hard to get up with me when they need. Well, it’s really not that hard. Today’s communications methods make it really easy. I’m on Twitter. I’m on Facebook. I’m on my blog. I’m on JASEzone. I’m on foursquare. I’m on LinkedIn. A lot! Between my PC in the office, my notebook in the coffee cafes, and my BlackBerry around the world, I would estimate I have online access at least 18 hours everyday.

I live in these social communications as a part of my business life and personal life. These are my network of choice.

But ultimately, there is one single way to ensure I return your personal message. In my world, my home base is my blog. Hit me up here on the contact webform and I’ll shoot you a message back everytime.

Google Docs supports the backend of this contact webform so I have traceability. I have history. I have a way to prioritize communication. And I have a way to control the staying power of the message you took the time to send me. I have a way to manage my time.

You can email me directly if I’ve given you my email address.
You can call me on the BlackBerry if I’ve given you my phone number.
You can text message me if I’ve given you the number.
You can DM me on Twitter if we are connected friends.
You can inbox message me on Facebook if we are friends.
You can send a message on LinkedIn if we are a connection.

But none of these methods guarantee a return message. I receive too many spammer type messages this way with no way to manage them efficiently. Example – I receive ~150 Twitter DM’s each day, ~25 Facebook inbox messages each day, ~250 emails each day, and ~35 text messages each day. I cannot manage all of them and still be productive.

That’s okay though. There is one single way to ensure I return your personal message. In my world, my home base is my blog. Hit me up here on the contact webform and I’ll shoot you a message back everytime.

Where are you available?

What about you? What’s your preference on initializing a new one-on-one communication channel?

Photo credit: hegarty_david

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to The Sun Is Shining by Third Day.

Slidedeck from Blogging for Business – The How’s & Why’s

Below is the slidedeck from my presentation to the Williamsburg Internet Marketing group yesterday. We had a great couple of hours discussing blogging for business on many different levels.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Caldonia by Albert Collins.

Males vs. Females Using Social Media

Pingdom, a service that monitors the uptime and performance of websites and servers on the Internet, recently published the results of a study they performed analyzing men vs. women and their use of social media.

Overwhelmingly, women outrank men. Does any of this data surprise you?

  • Twitter and Facebook have almost the same male-female ratio; Twitter with 59% female users and Facebook with 57%.
  • The most female-dominated site? Bebo (66% female users), closely followed by MySpace and Classmates.com (64%).
  • The average ratio of all 19 sites was 47% male, 53% female.

Study: Males vs. females in social networks

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to For the Good Times by Al Green.

How do you communicate? Email – Twitter – Facebook

Do you encourage your clients to communicate with you over Twitter, Facebook, FriendFeed or LinkedIn? Or do you bounce back to the old reliable email?

I think it’s smart that we make ourselves available through almost any social network. Our clients know how they can reach our sales team, our support staff, and me. But we do encourage the traceability and the power (unlimited threading, attachments, etc.) of email.

What about you? What percentage of your client communication is over email?

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Puttin’ on the Ritz by Ella Fitzgerald.

Free eBook or not-so-free eBook – Which One?

photo credit: thundersquee.com

photo credit: thundersquee.com

I’ve been working through several major topics the last few months with the goal of publishing them as eBooks on the web. A couple of the topics, including personal and corporate branding strategies, inbound marketing techniques, yes’s and no’s of blogging, and social media business strategies that work, have emerged at the forefront and should be published soon.

With the publication dates drawing near, I’m finding myself at another crossroads, or will be soon. Should I publish the eBooks as free downloads? I’m talking totally free – as in, don’t even collect email addresses prior to download.

I’m thinking in my minds eye that I should, if for no other reason than to increase the posibilities of viral distribution via email, Twitter, Facebook, blogs, LinkedIn, etc.

But being of a marketing frame of mind, I’m also hearing from the other shoulder that I should think lead generation and at least collect contact info at the time of download.

What do you think? Would a contact info gate before the eBook download prevent you from stepping further?

Research from the field:

Did any of these change your mind?

RSS and Facebook readers: click here to view and enter comments.

JASE Social Media 2.0 Landscape

The team put this chart together to depict where JASE’s efforts and energies are focused on social media marketing.

JASE Social Media 2.0

Click here to get more info on Social Media 2.0 and how JASE can help you.

Do we love our customers enough to use social media?

In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers?

We should. Now, more than ever before, we have the tools to increase bi-directional and multi-threaded interaction with our closest and also the most distant customers. We should be thinking of new ways everyday via social media to let our customers know they can rely on us to deliver on our brand promise to them.

Did you see the Speaker lineup at New Media Conventions?

New Media ConventionsDid you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!

Get your tickets now. Don’t wait.

THE Social Media Buzz Event in Hampton Roads

Social Media

New Media Conventions
Friday, September 18, 2009, 10:00 AM – 4:00 PM
Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131
* Wi-fi is free and available during the event
* Gourmet Lunch is free and included in ticket price
* 2 beverage tickets for after-event mixer are included in ticket price
* Valet parking is free and included in ticket price
Check-in begins at 9:00 AM
After-event Mixer / Networking: 4:00 PM – 6:00 PM
Agenda
  • Social Media Yesterday, Today & Tomorrow
  • The Role of Public Relations in Social Media
  • Successfully Monetizing Your Blog
  • How to Benefit from the Power of Google
  • Successful Social Media Marketing Campaign, 140 Characters at a Time

Social Media Blues

Sometimes I surprise myself at how much of a geek I am. :)  Funny video.

Social Media Blues by Scott Rogers

Hot Social Media Event Coming to Virginia Beach

Virginia Beach, VA

September 18, 2009

Cavalier Golf & Yacht Club

Cavalier Golf & Yacht Club

Friday, September 18, 2009, 10:00 AM – 4:00 PM
Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131
* Event limited to 230 people
* Wi-fi is free and available during the event
* Gourmet Lunch is free and included in ticket price
* 2 beverage tickets for after-event mixer are free and included in ticket price
* Valet parking is free and included in ticket price
* Check-in begins at 9:00 AM
After-event Mixer / Networking: 4:00 PM – 6:00 PM

Did you see the Speaker lineup at New Media Conventions?

New Media ConventionsDid you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!

Get your tickets now. Don’t wait.

THE Social Media Buzz Event in Hampton Roads

Social Media

New Media Conventions
Friday, September 18, 2009, 10:00 AM – 4:00 PM
Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131
* Event limited to 230 people
* Wi-fi is free and available during the event
* Gourmet Lunch is free and included in ticket price
* 2 beverage tickets for after-event mixer are included in ticket price
* Valet parking is free and included in ticket price
Check-in begins at 9:00 AM
After-event Mixer / Networking: 4:00 PM – 6:00 PM
Agenda
  • Social Media Yesterday, Today & Tomorrow
  • The Role of Public Relations in Social Media
  • Successfully Monetizing Your Blog
  • How to Benefit from the Power of Google
  • Successful Social Media Marketing Campaign, 140 Characters at a Time

New Social Media Business Card

Do you social media? Even more important, do you let people know that you social media?

FRONT:

JASE Business Card - KEITH - front

 

BACK:

JASE Business Card - KEITH - back

Keith Parnell
Founder & CEO
JASE Group, LLC dba JASE Group Marketing & Advertising
http://www.jasegroup.com
(757) 715-4595
keith.parnell@jasegroup.com

Google: Keith Parnell

My Social Media Life:
* http://jasezone.keithparnell.com
* http://twitter.keithparnell.com
* http://linkedin.keithparnell.com
* http://facebook.keithparnell.com

New Media Conventions is Coming to Virginia Beach

Stay tuned for the excitement! New Media Conventions is coming to Virginia Beach this fall. Check the New Media Conventions website for more details. Make sure to sign up for the email list to get details as they are unveiled.

New Media Conventions

I love talking about Social Media. Let’s do it.

Social Media's Role in the Marketing PlanI had the great privilege of speaking at last week’s South Hampton Roads Museums Forum meeting.

We talked on social media, how social media fits into an inbound marketing campaign, how inbound marketing fits into an online marketing campaign, and how online marketing fits into an overall marketing plan.

Catch the video and slideshow of the seminar here: Social Media’s Role in the Marketing Plan.

Many thanks to Holly Carson at Keep Norfolk Beautiful for the invite.

Slidedeck for Today’s Social Media Marketing Presentation

Feel free to extract from, copy or talk about any slides in the slidedeck. Enjoy!

Join Us on Facebook

JASE Facebook PageOur team has setup our new Facebook Page.

Join us: http://www.facebook.com/pages/JASE-Group/75656084112

Become a fan on our JASE Facebook Page and get inside (early) information on JASE’s free conference videos, slideshows, seminars, webinars, videocasts, podcasts, white papers, and more.

Marketing, Advertising & Technology Resources

Conferences / Seminars

Social media marketing presentations from various conferences and seminars.

Videocasts

Short video sessions hot issues such as social networking, blogging, search engine optimization and online advertising.

Podcasts

On-the-go podcasts discussing software, lead generation, Twitter, JASEzone, Facebook and LinkedIn.

Webinars

Marketing, advertising and technology webinars on a variety of topics including inbound marketing, blogging and network security.

Whitepapers

Internet marketing whitepapers on strategies and results-driven tactics.

Coffee with the CEO: Establishing Your Brand through Social Communities

Grab your coffee and let’s talk about building your personal and professional brand through social communities. Online and offline!

Social community references in this video:

Coffee with the CEO: Facebook’s New Terms of Service

Do you have your coffee ready? Grab it and let’s talk about Facebook. Here’s an earlier post that I’ll reference during the video.