from the Desk of Keith Parnell

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Google+ Does Have a Perception Problem

I agree with Jeremiah that Google does have a public perception issue going on with Google+.

Remember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through. – Jeremiah Owyang

JASE on Google+I’m not so sure that Google is the smartest kid in class but it sure does seem that Google+ was written for programmers by programmers. Google has tied search engine credit so tightly with article sharing on Google+ that surely the amount of linked information will drive off the casual social media socialites.

What do you think? Is Google+ on the right track? What would you request that Google improve if you could bend their ear for a few minutes?

On Twitter? Let’s chat at @parnellk63
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On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to What Kind Of Woman Is This by Buddy Guy right now.

Fascinating Video – What’s coming to our world in 2010?

I stumbled across this really cool interview Robert Scoble (Rackspace Hosting) did with Jeremiah Owyang (Altimeter Group, formerly of Forrester Research) and Ray Wang (Altimeter Group, formerly of Forrester Research). I can’t remember the last time I didn’t stray from a 27 minute video. These guys are fascinating and definitely forward-thinkers that you should follow.

My takeaways from the video:

Sometime real-time is not fast enough.” – Jeremiah Owyang

Translation: We must think about what will happen tomorrow and predict moves, changes, issues, and trends.

B2B and B2C is dead.” – Ray Wang

Translation: Because of the ‘best of breed’ concept between on-premise information storage and cloud computing, the fundamentals of relationships are changing.

The Social CRM Space is becoming evermore dominant. Mapping out your social graph is what companies are doing today in preparation for tomorrow. Facebook wants to become an identity company, not a social network. Their vision is that wherever you go on the web, your Facebook friends go with you.

I put that [RSS Reader] away. Most of my traffic is coming from Twitter.” – Jeremiah Owyang

Translation: We cannot afford to not have real-time data today.

iPhone vs. BlackBerry vs. Android – “Definitely iPhone because its platform is easier to build on.” – Ray Wang

Translation: A lot of developers will be able to build on the iPhone platform much easier than any other. Simple for the developer means power and more technology for the consumer and enterprise user.

Special Note: This may be the first time any comment has intrigued me about the iPhone. Being a BlackBerry evangelist (!), I’ve always contended that BlackBerry will be tops for a long time. I’m interested now in the iPhone purely because it could solve some of the limitations I have now with mobile technology.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to I Still Believe by Norman Brown.

Fish Where the Fish Are

Jeremiah Owyang of Forrester Research pieced together this deck of slides in an effort to initiate conversation about social media marketing.

The technique itself is one of old school sources but still rather effective, I think, in social media marketing. What do you think?

Live Webcast with Jeremiah Owyang of Forrester & Ann Handley of MarketingProfs hosted by Aaron Strout

Live WebcastAaron Strout is hosting a webcast on December 16th at 2:00 PM EST / 11:00 AM PST on Content and Conversations – Engaging Your Customers Online. His guests are Jeremiah Owyang, Sr. Analyst at Forrester Research and Ann Handley, Chief Content Officer at MarketingProfs.

Aaron will cover topics during the 60 minute webcast such as:

  • Creating content people care about.
  • Tapping into the power of social marketing to create an environment that marries conversation with content.
  • Improving customer loyalty through deeper engagement with your customers.
  • Deploying strategies that create meaningful conversations with your customer.
  • Case studies of companies that are doing a good job creating valuable content AND providing the means for conversations to unfold.

Aaron’s announcement of the webcast can be seen here.
Register for the event here. I did.