from the Desk of Keith Parnell

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Google Shakes Up Web Analytics, Again

Google has been piloting Google Analytics Premium throughout 2011 and already has a number of clients in live production. It is also worth noting that the free edition of Google Analytics will continue to be available in its current form. How is Google Analytics Premium different? Google Analytics Premium offers enhancements above and beyond the free offering in several key categories:
  • Support. GA Premium customers get a dedicated account manager, training, access to Google implementation and technical specialists, and 24/7 support via phone and email for critical issues.
  • Service Level Agreement. The GA Premium SLA features guarantees – with penalties – for data collection, processing, and reporting.
  • Processing and features. GA Premium offers increased limits on data collection and custom variables, unsampled reporting, and enhanced attribution modeling.
  • Fee structure. GA Premium is available for a single, flat annual fee of $150,000.
  • Partners. Google has expanded the Google Analytics Certified Partner program to include a specific certification for GA Premium. These partners are authorized to resell, implement, and support GA Premium in line with the standards set by Google’s direct support capabilities. Several partners, both in the UK and US, are now certified for GA Premium.


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Fascinating Video – What’s coming to our world in 2010?

I stumbled across this really cool interview Robert Scoble (Rackspace Hosting) did with Jeremiah Owyang (Altimeter Group, formerly of Forrester Research) and Ray Wang (Altimeter Group, formerly of Forrester Research). I can’t remember the last time I didn’t stray from a 27 minute video. These guys are fascinating and definitely forward-thinkers that you should follow.

My takeaways from the video:

Sometime real-time is not fast enough.” – Jeremiah Owyang

Translation: We must think about what will happen tomorrow and predict moves, changes, issues, and trends.

B2B and B2C is dead.” – Ray Wang

Translation: Because of the ‘best of breed’ concept between on-premise information storage and cloud computing, the fundamentals of relationships are changing.

The Social CRM Space is becoming evermore dominant. Mapping out your social graph is what companies are doing today in preparation for tomorrow. Facebook wants to become an identity company, not a social network. Their vision is that wherever you go on the web, your Facebook friends go with you.

I put that [RSS Reader] away. Most of my traffic is coming from Twitter.” – Jeremiah Owyang

Translation: We cannot afford to not have real-time data today.

iPhone vs. BlackBerry vs. Android – “Definitely iPhone because its platform is easier to build on.” – Ray Wang

Translation: A lot of developers will be able to build on the iPhone platform much easier than any other. Simple for the developer means power and more technology for the consumer and enterprise user.

Special Note: This may be the first time any comment has intrigued me about the iPhone. Being a BlackBerry evangelist (!), I’ve always contended that BlackBerry will be tops for a long time. I’m interested now in the iPhone purely because it could solve some of the limitations I have now with mobile technology.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to I Still Believe by Norman Brown.

Fish Where the Fish Are

Jeremiah Owyang of Forrester Research pieced together this deck of slides in an effort to initiate conversation about social media marketing.

The technique itself is one of old school sources but still rather effective, I think, in social media marketing. What do you think?

Live Webcast with Jeremiah Owyang of Forrester & Ann Handley of MarketingProfs hosted by Aaron Strout

Live WebcastAaron Strout is hosting a webcast on December 16th at 2:00 PM EST / 11:00 AM PST on Content and Conversations – Engaging Your Customers Online. His guests are Jeremiah Owyang, Sr. Analyst at Forrester Research and Ann Handley, Chief Content Officer at MarketingProfs.

Aaron will cover topics during the 60 minute webcast such as:

  • Creating content people care about.
  • Tapping into the power of social marketing to create an environment that marries conversation with content.
  • Improving customer loyalty through deeper engagement with your customers.
  • Deploying strategies that create meaningful conversations with your customer.
  • Case studies of companies that are doing a good job creating valuable content AND providing the means for conversations to unfold.

Aaron’s announcement of the webcast can be seen here.
Register for the event here. I did.