from the Desk of Keith Parnell

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Chris Would Say that I Could Do Better

Are you wondering aloud where I’m going with that title? :) I know, this could go in a thousand different directions.

eye catchingTruth is, the title is about ‘titles that catch your attention’. Specifically, blog article titles that catch your attention. In the wonderful world of inbound marketing, strategically crafted titles are invaluable for SEO (search engine optimization), which leads to great organic search results, which leads to website / blog traffic, which leads to (we hope) lead generation from your efforts.

While scanning the RSS feeds in my Google Reader this morning, I ran across an article that Chris wrote titled, “How Do You Stack Up“. He wrote about just this topic. He wondered how his blog article titles stacked up against the world for attraction by scanning eyeballs. Chris’ list of most recent titles are below -

  • The Location Game – Over on OPENForum
  • Panasonic Lumix DMC-LX3 Review
  • How Social Media Can Power Your Business – Kitchen Table Talks
  • Points of Contact
  • The Social Media Pie – over on OPEN Forum
  • How I Use Mindmapping to Write
  • Cubicle Farming
  • New Job New You – a Book Review
  • The Writing Practice
  • Switch- A Book Review
  • The Beginning – Kitchen Table Talks
  • How NOT to Help Haiti
  • How Systems Thwart Service
  • Your Farmer List
  • Living In Google Wave
  • What is Your Pop-Up Store
  • Get Seen- Do It Now
  • Represented by the APB Speaker’s Bureau
  • More Fun Than Competition
  • Business Stripped Bare – Book Review
  • Do One Thing Very Well
  • How Heartfelt Marketing Delivers
  • The Future Is Evidently Blurry
  • A Customer Aware World
  • Experiment- 30 Days of Bing
  • Deepen Your Networks
  • New Sponsor – Search Engine Strategies NYC
  • Are You Ready for Fun

What do you think? Did his blog article titles catch your eye?

Well, now I need to go look at my last few blog article titles. I wonder how mine stack up?

  • February Schedule for Coffee with the CEO #cwtc
  • Weather in Hampton Roads is so jacked!
  • Our kids are connected – Are you?
  • God will give Wisdom, just ask
  • February IMG Session : Blogging for Business : You’re invited!
  • I’ll help, we’ll do it together.
  • Blogging gives you a Rockstar Voice. Use it!
  • Top 10 Posts of 2009
  • Social Media for Business comes to Norfolk
  • Local #hrva Live Jams at Starbucks
  • Agency’s Pitch requires the Right Brain and Left Brain
  • Testing of Your Faith Develops Perseverance
  • This is what I’m doing to you -
  • NPR says the Phonebook’s Days are Numbered. Do you?
  • What the heck is Inbound Marketing?
  • Late Night Chillin
  • Join Me at @gbvabeach at Town Center
  • Can you remember Doody Calls?
  • Prank Phone Call – Dublin School Demolition – Hilarious video!
  • Why blogging will (still) change the world
  • Twitter Updates for 2010-01-14

Hmm, I think I need work. Some are ideal for SEO. Some are ideal for eye-catching. But I need to get better. What about you? Do you stack up? Could you do better with your blog article titles?

Photo credit: Sister72

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On Twitter? Follow me at @parnellk63.

Listening to Luck Be a Lady by Frank Sinatra.

Holidays are for Creative Internet Marketing

photo credit: flickr.com/photos/madebygirl

photo credit: flickr.com/photos/madebygirl

I agree with Chris. Don’t take the holidays off from creating content for your blog.

Many companies do scale back on a lot of tasks during the Thanksgiving-to-Christmas-to-New Year holiday period. This is our opportunity to shine.

I equate this time period to the efforts we have preached about during this tough economic downturn in our country. While advertising dollars are scarce, be creative, come up with cool inbound marketing tactics to generate leads. Be smart and build your online marketing presence while your competitors are doing nothing.

What do you think? Have you increased your internet marketing activities? Have you increased your blogging?

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On Twitter? Follow me at @parnellk63.

Listening to Boys of Summer by Don Henley.

Scoble & Solis talking about PR, Social Media, What’s Hot, and Who’s Not

Over the long weekend I watched the three parts of an awesome dialogue with Brian Solis and Robert Scoble. They talked about social media, public relations, online press releases, Twitter’s power, Mashable, Chris Brogan, Oprah, Steve Jobs and much, much more.

The videos are embedded below. Let me know what you thought after watching them.

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On Twitter? Follow me at @parnellk63.

Listening to Me and Mr. Johnson by Eric Clapton.

Brogan, Smith, Halligan, Shah shipment arrived today from Amazon.com

I’m very excited about the queued reading I have on my plate right now.

I’m in the middle of David Meerman Scott’s The New Rules of Marketing & PR. Rosemary Thornton (a JASE client) personally delivered copies of The Houses That Sears Built and The Ugly Woman’s Guide to Internet Dating to us yesterday. Now with the amazon.com delivery today of Chris Brogan’s & Julien Smith’s Trust Agents and Brian Halligan’s & Dharmesh Shah’s Inbound Marketing books, I’m in reading heaven. I’ll be up for air by Christmas.

Sent via BlackBerry from T-Mobile

What are you reading right now? I’m reading @dmscott

I’m very excited to have finally started this weekend reading David Meerman Scott’s The New Rules of Marketing & PR. The book has been sitting on the bookshelves in my office for months. 

I’ve gotten on the ‘reading’ kick lately having just ordered copies of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (by Chris Brogan and Julien Smith) and Inbound Marketing: Get Found Using Google, Social Media, and Blogs (by Brian Halligan and Dharmesh Shah).

What are you reading right now?

The New Rules of Marketing & PR

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New Book Orders – Trust Agents and Inbound Marketing

I’ve been holding off, not sure why, but I finally gave in and ordered these two books. Chris Brogan, Brian Halligan and Dharmesh Shah are three trusted guys that I’ve been following and reading for quite some time. Their accomplishments and successes are to be admired. Can’t wait for the books to come in from amazon.com.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Amazon.com Editorial Reviews

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

How to tap the power of social software and networks to build your business

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are “trust agents,” the key people your business needs on its side.

  • Delivers actionable steps and case studies that show how social media can positively impact your business
  • Written by authors with over ten years of online media experience
  • Shows you how to build and wield influence online to benefit your brand
  • Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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Do you share this passion with me?

This is one of the reasons why I follow Chris Brogan. I love this man’s passion. I’ve never met him in person but I feel like I know him well because we share this same passion of wanting to share what we know with other people.

I love social media. I love new media. I love marketing and advertising. I love my work. And I love where they all intersect to make me a successful entrepreneur. Let me share my passion with you.

Chris Brogan:

… the message you believe with all your heart is getting out there to more people so that we can have more collaborators and not just share the glory but share the work.

Overnight success doesn’t sleep in. Overnight success doesn’t watch a lot of TV. Overnight success doesn’t doesn’t have a whole lot of hobbies right now. What it has is hours of hard work and moving on to the next thing.