from the Desk of Keith Parnell

Schedule Keith to speak for your organization.

Hire Keith Parnell to speak for your organization

Wanna know where the best coffee in Tidewater is served?

Coffee with the CEO: Let’s Live Social Media in Ghent!

10:00am – 11:00am
Panera Bread
739 West 21st Street, Norfolk, Virginia


Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising, CLO of, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

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Free eBook or not-so-free eBook – Which One?

photo credit:

photo credit:

I’ve been working through several major topics the last few months with the goal of publishing them as eBooks on the web. A couple of the topics, including personal and corporate branding strategies, inbound marketing techniques, yes’s and no’s of blogging, and social media business strategies that work, have emerged at the forefront and should be published soon.

With the publication dates drawing near, I’m finding myself at another crossroads, or will be soon. Should I publish the eBooks as free downloads? I’m talking totally free – as in, don’t even collect email addresses prior to download.

I’m thinking in my minds eye that I should, if for no other reason than to increase the posibilities of viral distribution via email, Twitter, Facebook, blogs, LinkedIn, etc.

But being of a marketing frame of mind, I’m also hearing from the other shoulder that I should think lead generation and at least collect contact info at the time of download.

What do you think? Would a contact info gate before the eBook download prevent you from stepping further?

Research from the field:

Did any of these change your mind?

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