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Blogging in the Mall – Dont Laugh at Me

Where is the oddest place you’ve blogged, tweeted or facebooked? I’m sitting on a bench in a mall in Rocky Mount, NC waiting for Nicole and her Nanny – this feels a bit odd. Oh well, I have something to say and I’m gonna say it. :)

Posted by the WordPress app from my keithparnell.com BlackBerry from T-Mobile

8 Tips to Help Your Blog Be More Successful

  1. Worry about your looks. If your blog is not orga­nized and does not fol­low your exist­ing brand­ing guide­lines, peo­ple will not find you attrac­tive. Pay atten­tion to the cos­met­ics.
  2. Com­ment on other blogs. We talk about inbound links all the time. Com­ment­ing on other pop­u­lar blogs and leav­ing links back to your blog arti­cles is a great way to build inbound traf­fic.
  3. Use media in your blog posts. Add images to your arti­cles. Add video to your arti­cles. Tons of text with no per­son­al­i­ty makes Jack a dull guy.
  4. SEO! Know it. Under­stand it. You don’t have to be an expert but under­stand how and why you need organ­ic traf­fic that Google can send your way.
  5. Proof­read your copy. Not every­one is a gram­mat­i­cal genius. Actu­al­ly, there are not too many gram­mat­i­cal genius­es in the world. But gram­mar and spelling can quick­ly dis­cour­age your read­ers from return­ing to your blog for more infor­ma­tion. Microsoft Word has won­der­ful spell check­ing and gram­mar check­ing tools. Use them.
  6. Blog on a sched­ule. It doesn’t mat­ter what the sched­ule is or how often you decide to blog. Just set a sched­ule so your read­ers can know when to expect new con­tent.
  7. Keep track of your vis­i­tors’ com­ments. Reply back when some­one com­ments on your blog arti­cles. Even if in a pri­vate con­ver­sa­tion like we some­times do, don’t ignore your vis­i­tors.
  8. Write killer head­lines. What would strike the inter­est of your read­ers? Put your­self in their shoes for a moment and ask your­self if you would click on that link with that head­line.

Blog­ging is an extreme­ly effec­tive inbound mar­ket­ing strat­e­gy. Want to know more about the ben­e­fits of blog­ging for your busi­ness? Con­tact JASEtoday.

BLOGGING WORDLE

image cred­it: Kristi­na B on flickr




8 Tips to Help Your Blog Be More Successful
http://jasegroup.com/8-tips-to-help-your-blog-be-more-successful/

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Sent from my keithparnell.com iPad

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.IV [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

Know your socialgraphics. Who likes to talk about what and on what platform. We [JASE] use a totally different tone on Twitter than we do on Google+ and on LinkedIn.

You have to figure out if this [social media] is right for you. Is social media right for you, and it probably is … there’s a billion people in social media. Then what social communities are right for you.

Everyone should be blogging. Before you get on LinkedIn start to blog. Because that’s where you’re going to meet the masses, through SEO. You’re going to reach a much larger audience in every geographic area … by blogging than you are [on any other social platform].

Who do your customers trust online? You must know what they like and what they do not like. And you’re only going to know that by the conversations you have living online.

Don’t focus on the tools and technologies. Don’t focus on Twitter. Don’t focus on Facebook. Don’t focus on Google+. If we would have only focused on one platform, a lot of effort and dollars would have been wasted. Instead focus on the strategy, how you build your conversations and what kind of tone you use in the social communities.

Coffee with the CEO credits

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.II [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

Inbound Marketing is … about building your presence on the Internet and bringing people to you.

[With Inbound Marketing] You’re building your presence and you’re becoming smart on the Internet … through search engine optimization, blogging, Facebook and LinkedIn.

[LinkedIn] Groups congregate folks together with like interests. [On LinkedIn Groups] You’re almost guaranteed that these folks are professionals.

Coffee with the CEO credits

Squarespace Gets $38M Funding – Will It Compete With WordPress?

Squarespace just announced that they received $38M in VC financing.

Maybe they will use part of those developer dollars to come up with a free version of the software.

Do you use Squarespace for blogging? What features / non-bugs do you like best?

8 Dynamite Reasons Why You Should be Blogging

why blog?Ever ask yourself why you should blog? Ask no longer.

Here are 8 great reasons why you should be blogging:

  1. Blogging gives you a rockstar voice. Use it!
  2. Blogging can work wonders in creating, managing, and molding your brand.
  3. Blogging provides a way to create meaningful conversations.
  4. Blogging can, and at times be a primay tool to, help with reputation management.
  5. Blogging can help you be fundamentally successful with inbound marketing, link building, and lead generation.
  6. Your competitors are already there!
  7. Your potential customers are there.
  8. A few influential statistics:
    1. 73.6% of North Americans are on the Internet*.
    2. 83% on Internet users watch videos online**.
    3. 49% of Internet users use a search engine (Google, Bing, Yahoo!, etc.) every day***.
    4. 73% of Internet users read blogs**.
    5. For companies that blog versus non-blogging companies****:
      1. 126% increase in monthly leads generated.
      2. 55% increase in visitors.
      3. 97% more inbound links.
      4. 434% more indexed pages in the search engines.

If these points, and especially the statistics, don’t convince you that you should be blogging, I give up. Let’s do it. Send me your blog address. If you do, I promise that I’ll put you in my Google Reader and keep up on your activities.

* source: Internet World Stats
** source: Universal McCann
*** source: Pew Research
**** source: Hubspot

Image credit: flickr.com/photos/crystaljingsr

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On Twitter? Follow me at @parnellk63.

Listening to In My Place by Coldplay.

Video from Wild, Wild World of Video Blogging … for Business

Below is the video from today’s video blogging talk with the team at Realty Executives. Thanks Wes and Chris for hosting a great lunch event. And many thanks to my sponsor, Melissa and Tidewater Mortgage.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Along the Watchtower by Jimi Hendrix.

Slidedeck from Wild, Wild World of Video Blogging … for Business

Below is the slidedeck from today’s video blogging talk with the team at Realty Executives. Thanks Wes and Chris for hosting a great lunch event. And many thanks to my sponsor, Melissa and Tidewater Mortgage.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Hey Joe by Jimi Hendrix.

Slidedeck from Blogging for Business – The How’s & Why’s

Below is the slidedeck from my presentation to the Williamsburg Internet Marketing group yesterday. We had a great couple of hours discussing blogging for business on many different levels.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Caldonia by Albert Collins.

February IMG Session : Blogging for Business : You’re invited!

Meetup

Williamsburg/ Peninsula Internet Marketing Group

Wednesday, February 3, 2010 4:00 PM!

What: February IMG Session : Blogging for Business

When: Wednesday, February 3, 2010 4:00 PM

Who: 42 Yes / 1 Maybe

Where: Liz Moore & Associates Building in New Town, 5350 Discovery Park Blvd, Williamsburg VA 23188

Meetup Description
Keith Parnell, CEO of JASE Digital Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions will be speaking at our next Meetup on Thursday Feb 3, 2010. Our Topic will be Blogging for Business – The How’s and Why’s.

Of the many topics we will cover, will be –

  • Why you should blog.
  • How and where to setup a new blog.
  • How often to blog.
  • When to blog – on a schedule?
  • Who to blog to.
  • Inbound marketing concepts.
  • Lead generation.
  • How to blog efficiently.
  • How to tie your blog to other social media networks such as Twitter and Facebook.
  • How to measure the results of blogging.
  • How to encourage audience interaction on your blog.
  • How to syndicate your blog.
  • Is blogging all you need to do?

Please bring your laptops with you to enjoy the hands-on portion of the session.

About Keith Parnell
Keith is the Founder & CEO of JASE Digital Media, a marketing and new media agency based in Norfolk, VA.

Keith is Co-Founder & CLO of NeedLocalHelp.com, an Internet start-up that specializes in local business services, local small business advertising, and providing the most comprehensive local search directories across the United States.

Keith is also Co-Founder and Co-Principal of New Media Conventions.

Keith is a speaker, writer and blogger at keithparnell.com. He frequently performs interactive talks and how-to sessions for companies, non-profit organizations, conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topics including new media, online marketing, social media, inbound marketing strategies, brand management solutions, and successful advertising techniques.

Technology, marketing and social media are among Keith’s daily passions. He has a vast presence and personal network in the social media world with c. 25,000 followers and subscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn and FriendFeed networks.

Keith is a member of the Entrepreneurs Forum of Hampton Roads, the Hampton Roads Internet Marketing & Technology Group, the Williamsburg / Peninsula Internet Marketing Group, and the Virginia Opera Guild. Keith video blogs at CoffeeWithTheCEO.com.

On Twitter? Follow Keith at @parnellk63.

Kim Tahey with Atlantic Bay Mortgage has graciously offered to provide refreshments for afterwards.

Please RSVP here. If this gets much large we may have to change venues.

Share this with others you know who might benefit. There are powers in numbers. Our hope is to develop this into a learning/ sharing experience ,where all can learn/ share and become proficient!

Blogging gives you a Rockstar Voice. Use it!

Be a rockstar!It seems like each time I go out in public, I learn something new. Each time I attend a social networking event, I learn something new. Each time I speak at an event, I learn something new. Most times that I log into my online social media space, I learn something new.

Why does this happen? Because I listen. I want to listen. I want to be a sponge when I’m around smart people – you!

I think we must think that way to progress positively in our lives. I know we must think that way to progress in our business lives.

I tell you all this to get you to speak up. Blog about your thoughts. Blog about your business. Blog about mindmapping or brainstorming.

Technology has created this massive platform for you to be a rockstar. Use it. Let others see how freakin’ smart and innovative you are. Let me see how freakin’ smart and innovative you are. I want to read what you have to say.

photo credit: flickr.com/photos/phoebelina

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On Twitter? Follow me at @parnellk63.

Listening to One Headlight by The Wallflowers.

Why blogging will (still) change the world

Okay, maybe blogging won’t change the world as in solving world peace. But blogging can play a major role in influencing the opinions of many people.

Blogging can work wonders in creating, managing, and molding your brand.
Blogging can provide a way to share your thoughts.
Blogging can provide a way to begin meaningful conversations.

Stowe believes that blogging provides a medium to change the world one mind at a time.

Euan believes blogging provides an outlet for your ideas.

What about you? Why do you blog?

blogging can change the world

image credit: flickr.com/photos/barnett

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Let It Grow by Eric Clapton.

Coffee with the CEO: Holiday Coffee & Social Media in Virginia Beach

This week I sat down with several business professionals in Virginia Beach and talked social media, blogging, holiday shopping online, business strategies, marketing concepts, advertising traditions, SEO, return on investment (ROI) measurement methods and economic spending.

Coffee with the CEO attendees: Mike Key, Jeremy Bailey, Anne Bailey, Gerald Briscoe, Bill Boyer, Jaime Krapf, Chris Faircloth, Scott Janney, Cedrick Harris, Anthony Gartner, Rose Thornton, Alison Creamer, Naoma Doriguzzi, Sonya Schweitzer, Keith Parnell

RSS and Facebook readers: click here to watch the video.

Related information:
http://alisoncreamer.com
http://call1234.com
http://ceofocustidewater.com
http://chrisfaircloth.com
http://coffeewiththeceo.com
http://computer-netsolutions.com
http://gbriscoe.ordermygift.com
http://jasegroup.com
http://jsk-interiors.com
http://keithparnell.com
http://mikekey.com
http://needlocalhelp.com
http://skytelecom.acnrep.com
http://uglywomansguide.com
http://virginiamortgageinformation.com
http://wavemarketing.biz

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Sunday Morning by Maroon 5.

Holidays are for Creative Internet Marketing

photo credit: flickr.com/photos/madebygirl

photo credit: flickr.com/photos/madebygirl

I agree with Chris. Don’t take the holidays off from creating content for your blog.

Many companies do scale back on a lot of tasks during the Thanksgiving-to-Christmas-to-New Year holiday period. This is our opportunity to shine.

I equate this time period to the efforts we have preached about during this tough economic downturn in our country. While advertising dollars are scarce, be creative, come up with cool inbound marketing tactics to generate leads. Be smart and build your online marketing presence while your competitors are doing nothing.

What do you think? Have you increased your internet marketing activities? Have you increased your blogging?

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Boys of Summer by Don Henley.

Free eBook or not-so-free eBook – Which One?

photo credit: thundersquee.com

photo credit: thundersquee.com

I’ve been working through several major topics the last few months with the goal of publishing them as eBooks on the web. A couple of the topics, including personal and corporate branding strategies, inbound marketing techniques, yes’s and no’s of blogging, and social media business strategies that work, have emerged at the forefront and should be published soon.

With the publication dates drawing near, I’m finding myself at another crossroads, or will be soon. Should I publish the eBooks as free downloads? I’m talking totally free – as in, don’t even collect email addresses prior to download.

I’m thinking in my minds eye that I should, if for no other reason than to increase the posibilities of viral distribution via email, Twitter, Facebook, blogs, LinkedIn, etc.

But being of a marketing frame of mind, I’m also hearing from the other shoulder that I should think lead generation and at least collect contact info at the time of download.

What do you think? Would a contact info gate before the eBook download prevent you from stepping further?

Research from the field:

Did any of these change your mind?

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