Lewis lays out his top 5 skills required to be a successful sports marketer:
- Understand Your Customer Base
- Study the Field
- Be Flexible
- Don’t Be a One Trick Pony
- Have Your Finger on the Pulse
No matter what field or discipline you head down in marketing, the relationship and following a plan that includes feedback and understanding your audience is essential.
And in today’s time of 24-hour news cycles and more educated consumers, a fluid gameplan that can be influenced by customer needs is even more important.