This is a follow-up to an earlier post about whether Chief Information Officers should have experienced technology, business or both backgrounds.
To further elaborate, I believe it is the CIO’s responsibility to be all over social networks for their company, to be knowledgeable in the environment and understand them architecturally. This means experience. This means active participation.
The CIO must know, in enough detail, the relationship between architecture, strategy and innovation. And must be able to establish goals for the IT division that will satisfy marketing on social platforms like JASEzone.