Restaurants

I have been developing innovative marketing strategies for restaurants for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

In the vein of giving back to the community, my restaurant marketing conversations below will help you identify the challenges, trends, and strategies within the restaurant marketing space.

Want to understand more about restaurant marketing for your restaurant, bar, winery, or tasting room, or see how I can help your company grow? Let’s chat.

McCafe holiday Listen to your customers! - You may not like McDonald's. You may not like their coffee or food. But, we can learn a lot from the fast-food giant. Listen to your customers. They will let you know what works and what doesn't work.  
KP jw marriott washington dc Closing out a productive week in DC - I was a able to enjoy working remotely in Washington DC this week, based out of the JW Marriott at 14th & Pennsylvania. I can think of much worse places to work. In my world, generating content from the community is imperative, so this end of DC is a gold…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
KP steak on a grill Just For Restaurant Owners and Managers: Did you hear? - We know that you get bothered by vendors daily at your restaurant, cafe, winery or brewery with their latest gadget. That's not us. Our goal is to help you make money--to help you get people in the door--to be on your team and help you succeed. Take a few moments and…
KP smiling man woman pug Cheat sheet for your restaurant’s digital marketing - Let's talk bluntly. Your digital marketing sucks. You're trying, I know. But putting that burden on your general manager, bar manager, or floor manager is not fair to them. They're trying and they're damn good at running  your restaurant, but understanding people and the strategies necessary to appeal to them…
KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
Restaurant CEO How-to Tips - More tips from a group that I read regularly through my RSS feeds. Sharing . . .
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention guess…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best.…
KP man contemplating Let’s be real - If your food distributor does your restaurant's marketing for you, it'll show. If your menu printer does your creative graphics for you, it'll show. If your GM oversees your restaurant's marketing strategy for you, it'll show. If your wait staff does all your restaurant's social posts for you, it'll show.…
KP outdoor teal cafe tables Can your brand compete in today’s marketplace? - Does your business have what it takes to succeed in today's increasingly competitive marketplace? That answer is easy if your product or service has no competitor in your market. But that's usually not the case for most businesses. To succeed in today's competitive environment, your restaurant or greeting cards store…
KP woman holding phone The art of writing a Press Release - Not everyone can write an effective press release right out of the gate. Well, no one can really. If I could add anything to Ellie's list below, I would say to make sure you catch your audience where they live. A lot of journalists live on Twitter. Go find them;…
KP pizza beer phone Customer experience in your restaurant is important! - According to a 2019 Customer Engagement Technology Study by Hospitality Technology, 57% of diners will return to restaurants based on the availability of tech they deem important. I would venture to say through experience that number is steadily climbing and would increase by 50% by this time next year. People…
KP digital table in coffee shop Your restaurant needs to embrace digital media - Almost half of all restaurant diners consider technology to be extremely important to the restaurant experience, and want to immediately be engaged from the moment they walk into a restaurant. Why fight what our customers want?  
KP reading charts at business meeting What, you don’t know your profit margins? - I recently ran across this in-depth article examining a restaurant's profitability equation -- sales, inventory, and labor. You'd be surprised how difficult this data is to merge into one useful real-time report for most restaurants. #pos #profitmargin #profitabilityequation But honestly, how else should you be running your business? Your POS…
KP cafe patio What restaurants can learn from the Starbucks experience - The first thing to wrap your head around when it comes to restaurant marketing is that it's not always about the food. Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two and three). Think about Starbucks.…
KP fresh water on restaurant table Time to stop experimenting – Let’s grow your restaurant together - The time for dabbling and playing with your restaurant's marketing has come and gone. Your growth struggles are obvious, and it's also obvious that using in-house restaurant employees is not working. Let's lay out that perfect plan together, based on research and actual customer needs (not what your GM thinks…
KP yellow car in tropics Does “Rat Lady” properly brand your pizza delivery company? - When I'm asked, should your employees reflect your company brand, I honestly try wholeheartedly to not have a puzzled look on my face. YES. Of course, your employees reflect on your and your organization's brand. Everything and everyone you surround yourself with reflects and represents your brand. These things are…
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…