Restaurants

I have been developing innovative marketing strategies for restaurants for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

In the vein of giving back to the community, my restaurant marketing conversations below will help you identify the challenges, trends, and strategies within the restaurant marketing space.

Want to understand more about restaurant marketing for your restaurant, bar, winery, or tasting room, or see how I can help your company grow? Let’s chat.

KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best.…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
Restaurant CEO How-to Tips - More tips from a group that I read regularly through my RSS feeds. Sharing . . .
KP jw marriott washington dc Closing out a productive week in DC - I was a able to enjoy working remotely in Washington DC this week, based out of the JW Marriott at 14th & Pennsylvania. I can think of much worse places to work. In my world, generating content from the community is imperative, so this end of DC is a gold…
KP cafe patio What restaurants can learn from the Starbucks experience - The first thing to wrap your head around when it comes to restaurant marketing is that it's not always about the food. Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two and three). Think about Starbucks.…
KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy…
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention guess…
KP smiling man woman pug Cheat sheet for your restaurant’s digital marketing - Let's talk bluntly. Your digital marketing sucks. You're trying, I know. But putting that burden on your general manager, bar manager, or floor manager is not fair to them. They're trying and they're damn good at running  your restaurant, but understanding people and the strategies necessary to appeal to them…