Keith Parnell, CMO

Guiding the hospitality world through strategically planned F&B initiatives, inspired by success, and supported by analytics and technology.

I have been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor. Want to understand more about marketing for your organization, or see how I can help your business grow? Let's chat.
Are there any winners in this situation? Mostly not, but there are a few. What strategies have you implemented to help your restaurant survive? Need help with that brainstorming?

https://www.restaurantbusinessonline.com/operations/six-questions-pandemic-has-yet-answer-restaurants

kpinnovationlab.com
#restaurantmarketing #restauranttechnology #restaurantinnovation #restaurantconsulting #hospitalitymarketing #hospitalitytechnology #hospitalityinnovation #hospitalityconsulting #marketing #technology #innovation #consulting #KeithParnell #KPInnovationLab
"More than half of Americans (52%) would feel 'very uncomfortable' (28%) dining in a restaurant/bar over the next 3 months." What's your customers' solution? Is it to eat outside? Is it to order takeout more often? Delivery? Do you know?

https://hospitalitytech.com/more-half-all-americans-say-theyre-not-comfortable-returning-restaurants-hotels

keithparnell.com
#restaurantmarketing #restauranttechnology #restaurantinnovation #restaurantconsulting #hospitalitymarketing #hospitalitytechnology #hospitalityinnovation #hospitalityconsulting #marketing #technology #innovation #consulting #KeithParnell #KPInnovationLab
Tomorrow's leaders are today's achievers that have forged down the path of digital domination through mobile menus, online ordering, contactless takeout, and smaller dining rooms. Will you survive this next wave of quarantine?

https://www.restaurantbusinessonline.com/leadership/bracing-other-half-cornavirus-one-two-punch

keithparnell.com
#COVID19 #restaurantmarketing #restauranttechnology #restaurantinnovation #restaurantconsulting #hospitalitymarketing #hospitalitytechnology #hospitalityinnovation #hospitalityconsulting #marketing #technology #innovation #consulting #KeithParnell #KPInnovationLab
Ad Work for Cogans Pizza Ghent

OG is back with a vengeance. We're serving our famous Cogans 16" cheese pizzas every day, all day for $10. You can also get a 16" pepperoni pizza for $12.

Stop in to enjoy the day on the best patio in Ghent* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

For Spaceman Strength & Endurance, Eat at Cogans!

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
THE key point here is "already integrated with the platform that powers their online/mobile ordering." As in, do you have your online/mobile ordering system ready?

https://hospitalitytech.com/city-barbeque-launches-flybuy-pickup-technology-curbside-service

keithparnell.com
#restaurantmarketing #restauranttechnology #restaurantinnovation #restaurantconsulting #hospitalitymarketing #hospitalitytechnology #hospitalityinnovation #hospitalityconsulting #marketing #technology #innovation #consulting #KeithParnell #KPInnovationLab
Ad Work for Cogans Pizza North

There's no debate how awesome Cogans pizza tastes. And there's no debate how amazing Hank's brisket tastes.

Have you wondered how delicious the journey could be to mix these two worlds? Well, wonder no more!

Today is Brisket Pizza Tuesday! Our spicy pizza sauce mixed with BBQ sauce, 3-cheese blend, roasted red pepper, red onion, and Hank's Filling Station backyard smoked brisket join to bring you our Cogans Smoked Brisket Pizza.

The 16" pizza is $19.99 and the artisan pizza is $13.99. Today only. Better get here quick before this delight sells out again.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

The Best Pizza in the Galaxy!

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Hank's Filling Station

What a fun weekend, huh? We know you won't feel like cooking dinner tonight, so we have something special set aside for you.

Our Hank's BBQ Family Pack is available for takeout for $24.95 — 1 quart of smoked pulled pork, 6 buns, Hank's Trader Sweet & Tangy BBQ sauce, cole slaw, and Hank's house-made pickles. Grab a growler of Hank's Trader Lager while you're here to round out a great meal.

Give us a quick call at 757-351-3941 for takeout. We'll have your hot deliciousness ready for you.

If you decide to stay around, we welcome you to enjoy the day in our backyard*.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza North

This deal is too crazy to pass-up. Get your Cogans 16" cheese pizza for 10 bucks, available every day, all day. Oh, wait, that's not all. For 2 bucks more, make it a pepperoni pie.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

The Best Pizza in the Galaxy!

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza Ghent

Cogans Box Lunch is available every day until 5pm for $5 — double-slice of pepperoni or cheese, and 5 garlic knots + sauce. Holy moly!

The best pizza in town at a deal you can’t deny. Grab a box or 2, or 10. We won’t judge.

Stop in to enjoy the day on the best patio in Ghent* or give us a quick call at 757-627-6428 for takeout. We’ll have your hot deliciousness ready for you.

For Spaceman Strength & Endurance, Eat at Cogans!

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza Ghent

All weekend we're celebrating our country's Independence with happy hour featuring our own Hank's Trader Lager brewed by our friends at Wasserhund Brewing.

Along with special prices on Trader Lager, Bud Light and Budweiser are making a showing during happy hour: Fri-Sun until 9pm.

We also have $10 cheese and $12 pepperoni pies at your beck and call.

Stop in to enjoy the day on the best patio in Ghent* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

For Spaceman Strength & Endurance, Eat at Cogans!

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Hank's Filling Station

You love brisket. I love brisket. We all love brisket. Especially Hank's brisket straight off our backyard smoker that just melts in your mouth.

Get your Hank's Brisket Family Pack for takeout for $34.95 – 2 lbs smoked brisket, 6 buns, Hank's sauce, cole slaw, and Hank's house-made pickles. That's a lot of deliciousness!

Stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for food delivery.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza North

Let's not kid each other. We're already tip-toeing into the Fourth of July weekend. Our 44+ taps are calling your name! Have you checked out the beer list yet? Cogans Park is calling your name.

Check it on our website.
Check it on our Facebook.
Check it on Untappd.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

The Best Pizza in the Galaxy!


*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
The Ghent Business Association general membership meeting is today at 8:30am via Zoom videoconference. I am in attendance representing the Ghent Eats brands which include Cogans Pizza Ghent, Cogans Pizza North, and Hank's Filling Station.

Full GBA calendar: ghentnorfolk.org

The Ghent Business Association is a non-profit membership organization that promotes relationships among businesses in Ghent and surrounding neighborhoods. With its unique blend of restaurants, boutiques, cafes, stores, professional services, and quiet residential neighborhoods, Norfolk's Historic Ghent is truly a diverse urban destination.

keithparnell.com
#marketing #community #ghentnorfolk
Digital platforms are not always the right choice. As humans, we tend to live in our own small bubble thinking that everyone thinks like us. Not true.

If my client is a financial advisor servicing high net-worth individuals, TicToc will not be in our marketing efforts. Maybe business periodicals will.

If my client is a mortgage broker targeting lendees toward the millions range, Snapchat will not be in our marketing efforts. Maybe public radio will.

If my client is a transportation agency whose customers are generally below the poverty line, LinkedIn will not be in our marketing efforts. Maybe newspapers will.

Knowing my customer is my business. Knowing your customer is my priority.

keithparnell.com
#marketing #digitalmarketing #financialmarketing #mortgagemarketing #transportationmarketing
Ad Work for Hank's Filling Station

Just like other meats we serve at Hank's, our wings are smoked daily in our backyard. Don't mess around with other jokers around town. Enjoy these badass wings with your craft beer in our backyard.

SMOKED WINGS: backyard smoked to perfection.

BURN OUT WINGS (pictured): this sauce takes you from zero to flavor in six seconds, and is hot and smoky with a touch of sweet.

BOURBON BARBECUE WINGS: smoked with Bourbon BBQ Sauce that we like to call HOOCH.

Stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for food delivery. We'll have your hot deliciousness ready for you.


*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza North

Cowboy Sauce! That's all you need to know – Cowboy Sauce. Award-winning. Best in breed. Best in Hampton Roads. Badass. Cowboy Sauce.

Give these Cogans Wings a shot to see if you agree: Spicy Buffalo, Southern Gold, Cowboy, Old Bay, Asian Infusion, Chipotle BBQ, Spicy Garlic Parmesan, and Mango Habanero. Get any of these with Ranch, Honey Mustard, Bleu Cheese, or Wasabi Ranch for dipping.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
I love my work. My form of marketing is not really work, it's just life. Watching people. Absorbing vibes. Blending into the environment. Becoming one with you and your thoughts.

Every day is like a vacation because, well, it is when I can understand my customers' every need and want.

keithparnell.com
#marketing #Canada #Banff
Ad Work for Hank's Filling Station

Hangin' with your honey today? Or just kickin' it with your pals? $12 Mimosa Buckets – bottle of champagne and a jar of orange juice – are the perfect way to enjoy your Sunday.

Stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for food takeout or hit us online at HANKSONTHEGO.COM for food delivery. We'll have your deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza Ghent

Stop by our Colonial Ave tent today and grab yourself a Cogans Box Lunch: double-slice of pepperoni or cheese, and 5 garlic knots + sauce for $5. We have $10 cheese pies, and $12 pepperoni pies ready for quick pickup too. See you in a few!
Ad Work for Cogans Pizza North

Our Cogans Box Lunch is no joke! You get a double-slice of pepperoni or cheese, and 5 garlic knots + sauce for $5. Dude! Five bucks, every day until 5pm. Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
A service agency's #1 priority is its customers. Doesn't matter the industry. If you're providing a service to a customer, failing to service them sufficiently and cordially will be disastrous for your organization.

In my mind right now are public transit agencies. Understanding your customer and marketing to their needs should be a priority for you, maybe even your #1 priority.

Don't be that guy. Don't think marketing to your customer is not important. They want to hear from you proactively and they want to hear how you're providing services for their needs.

keithparnell.com
#marketing #publictransportation #transitagency #transportationmarketing
Ad Work for Cogans Pizza North

Pizza. Wings. Garlic Knots.
Wings. Garlic Knots. Pizza.
Garlic Knots. Pizza. Wings.

Can't decide which of your favorites to dig into today? No worries. Order them all in our Cogans Pizza & Wings Meal Deal.

All day every day we're serving up a 2-topping 16" pizza, 12 wings, and 12 garlic knots + sauce for $30. Sweet Deal!

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Hank's Filling Station

As our community begins slowly opening back up, we thought we'd give you a peak into the coolest spot in town. With the latest craft beers on tap, the top bourbons in production, and the best smoked meats around, you're sure to find something to make you smile.

Stop in to enjoy the evening in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for food delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza North

Today only, we're featuring a Cogans & Hank's collaboration. Our spicy pizza sauce mixed with BBQ sauce, 3-cheese blend, roasted red pepper, red onion, and Hank’s backyard smoked brisket brings you our Smoked Brisket Pizza.

The 16" pizza is $19.99 and the artisan pizza is $13.99. Today only. Better get here quick before this delight sells out again.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Hank's Filling Station

Hank's does a lot of things really good – wings, pastrami, pit beef, cubans, reubens, orange crushes, craft beer, bourbon, etc., etc., etc. – some of these even great. And you also know how freakin' awesome our backyard is. But there's one thing that no one can compete with us on is our backyard smoked BBQ. Let's give it a good taste and see what the family thinks. Our Hank's BBQ Family Pack is available for takeout every day, all day for $24.95 – 1 quart of smoked pulled pork, 6 buns, Hank's Trader Sweet & Tangy BBQ sauce, cole slaw, and Hank's house-made pickles.

And if you're looking for more, stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for food delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
We create content every day. Yes, every day.

I get that question a lot – how often should we create content? E-V-E-R-Y D-A-Y. Every day create something – copy, photos, videos, anything. Something.

Your peeps need to hear from you, and Google needs to hear from you. Every day.

keithparnell.com
#marketing #contentmarketing
Ad Work for Hank's Filling Station

We're having fun.
We're enjoying the sunshine.
And we're social distancing.

Stop by Hank's today for a cool-refreshing Orange Crush. And enjoy a bbq sandwich or a Cuban with a buddy.

Stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for food delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza North

Today is the first day of Summer. Tomorrow is Father's Day. Cogans Park is open for business with all your favorite pizzas, wings, and sandwiches. While you're here, fill up your growlers with Dad's favs for Father's Day.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines
Ad Work for Cogans Pizza Ghent

Your favorite punk rock bar, Cogans OG, is almost back! The beer is chillin'. The pizza ovens are warmin' up. Just a few more days.

Home of The Best Pizza In The Galaxy
When you preach (to the world), do you listen (to your consumers)?

keithparnell.com
#marketing
Ad Work for Cogans Pizza North

Speaking real ... Cogans Pizza rocks! You're gonna have a tough time finding a pie in Hampton Roads that's better than this. Check out our Cogans cheese pizza every day, all day for $10. Yep, 10 bucks.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
Ad Work for Cogans Pizza North

Back by huge popular demand, the Hank's / Cogans partnership brings you the best of both our worlds — Smoked Brisket Pizza.

This recipe is sure to rock your world: our spicy pizza sauce mixed with BBQ sauce, 3-cheese blend, roasted red pepper, red onion, and Hank's backyard smoked brisket.

The 16" pizza is $19.99 and the artisan pizza is $13.99. Today only. Better get here quick before this delight sells out again
Ad Work for Hank's Filling Station

Let's work on spreading the love today. As awesome and fun as it is to hang out in Hank's backyard, wouldn't that be even more fun with a friend? Grab a gift card for a buddy-ole-pal and make their day!

Curbside pickup: 757-351-3941
Delivery: HANKSFILLINGSTATION.COM
Ad Work for Cogans Pizza North

We're going to leave this mound of deliciousness right here for a while to help brighten up your Monday.

When you're ready to take the plunge, we'll be here with your Cogans dessert knots in-hand waiting for you. Stop in to see us! 😁
We hire people. We want our people to express themselves.

Consumers buy people (excellent customer service). Consumers buy with emotion tied to our people.

Oh, and it helps to have a great product too. 😁

keithparnell.com
#marketing #customerservice #brandambassador
Ad Work for Cogans Pizza North

Do you catch yourself dreamin' of catching your favorite sports team on those awesome big screens at Cogans? We do! We’re so ready for baseball and basketball and hockey (and soon to be football).

In the meantime, stop by to enjoy the views from our 2nd floor covered patio overlooking the Lafayette River and Knitting Mill Creek. While you're here you can grab a 16" cheese pie for 10 bucks.

16" Cheese Pizzas: every day, all day, $10. Add pepperoni for $2.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.


*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
If you're a mortgage broker, I don't need you telling me that rates are at an all-time low.

1) I already know that because I've done my research; and 2) the previous two thousand mortgage lenders told me the same thing on LinkedIn.

Instead, tell me a story about yourself. Show me why I should trust you.

keithparnell.com
#financemarketing #mortgagemarketing #marketing
Ad Work for Hank's Filling Station

There's only one Home of the Orange Crush in Norfolk. That's your favorite hang out spot, Hank's Filling Station.

Stop by this weekend and a enjoy a cool-and-refreshing orange crush with us for 6 bucks. We have other flavors too, just ask one of our team. See you shortly!

Stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for food delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
What are humans doing these days? Do you know? I do. It's what I do.

I study you. I watch you (not freakily). Historical data helps, and paired with my purview, I see my customer's path.

keithparnell.com
#marketing #leadership
Ad Work for Cogans Pizza North

Have you noticed the new crosswalks in our North Colley neighborhood? Many of our neighbors and friends have stopped by Cogans and complimented the freshly-installed traffic-control pedestrian crosswalks out front. Just another reason to make Cogans Pizza North and Hank's Filling Station in North Colley your go-to spots for lunch, happy hour, dinner, and late-night relaxing.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
My focus is not what doubters think. My focus is not what my colleagues say. I win because I focus on you.

You are my priority. You dictate my efforts. You guide my conversations.

keithparnell.com
#marketing #leadership
I suck at a lot of things. But what I do not suck at – what I am better than most at – is understanding people.

I know what customers want.
I understand customer emotions.
And I know how to entice customers to want our products.

That's not a learned trait. You either have it or you think you have it.
The latter will lose you money. The former is an asset you need on your team.

keithparnell.com
#marketing #targetaudience #leadership
Ad Work for Hank's Filling Station

Still not quite comfortable hangin' out in big groups yet? We get it. Just for you, we've put together a delicious family pack so you can still get your Hank's fix.

The Hank's BBQ Family Pack is available for takeout every day, all day for $24.95 – 1 quart of smoked pulled pork, 6 buns, Hank's Trader Sweet & Tangy BBQ sauce, cole slaw, and Hank's house-made pickles. Um-Yum!

If you're feeling a little more comfortable, stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines
Ad Work for Cogans Pizza North

Out cruisin' around town today or just feel like hopping on your bike for a ride? Stop by Cogans today for your box lunch.

We have Cogans Box Lunches every day until 5pm for $5 – double-slice of pepperoni or cheese, and 5 garlic knots + sauce. You can also add-on a domestic package beer for 3 bucks.

Stop in to enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines
In 2020, this shocks me. I know people, so maybe it shouldn't. Maybe it just saddens me.

keithparnell.com
#bigdata
Hanging with Hickey, painting the new selfie wall mural @ Hank's Filling Station.

keithparnell.com
#creative #marketing
The ultra-important first mile / last mile conversation in public transit has taken a backseat to the COVID19 pandemic. But its importance stands up to any community priority.

Our customers still need the short leg connector to work. Our customers still need to get to the doctor for dialysis.

Where will creative strategies lead us? Are you thinking with us?

keithparnell.com
#publictransportation #transportationmarketing
Ad Work for Hank's Filling Station

Have you noticed the new crosswalks in our North Colley neighborhood? Many of our neighbors and friends have stopped by Hank's and complimented the freshly-installed traffic-control pedestrian crosswalks out front. Just another reason to make Hank's Filling Station and Cogans Pizza North in North Colley your go-to spots for lunch, happy hour, dinner, and late-night relaxing.

Stop in to enjoy the day in our backyard* or give us a quick call at 757-351-3941 for takeout or hit us online at HANKSONTHEGO.COM for delivery. We'll have your hot deliciousness ready for you.

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
How are you standing out during this ongoing economic crisis? Is your brand standing bold?

Now is not the time to withdraw. Now is the time to shine.

keithparnell.com
#marketing #branding