KP Innovation Lab

KP Innovation Lab specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality. We become your in-house or outsourced marketing team, handling all marketing management and executing all marketing activities for your organization.

Keith has been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

Want to understand more about marketing for your organization, or see how I can help your business grow? Let’s chat.

Sports Equipment Sports Marketing does require the expertise and skills, even though sports are just plain fun - Lewis lays out his top 5 skills required to be a successful sports marketer: Understand Your Customer Base Study the Field Be Flexible Don’t Be a One Trick Pony Have Your Finger on the Pulse No matter what field or discipline you head down in marketing, the relationship and following a plan that includes feedback and understanding your audience is essential. And in today's time of 24-hour news cycles and more educated consumers, a fluid…
KP dog paws on keyboard MarTech fits, I promise - Yes, our job is to deal with people. Yes, our job is understand people. Yes, our job is to communicate with people. Moving some daily tasks into the digital world does not detract from any of those requirements. Take some time to do your research with an open mind. Read case studies. Review the successes that moving forward with digital transformation for your marketing practices can unfold for you. Remember, any changes you make don't…
KP green cable Marketing Strategies to Engage Technology Decision-makers - I touched on the point a few days ago that technology companies in the B2B space can struggle at times to reach decision-makers where they live. So what are we to do? To maximize a software company's investment in marketing initiatives, we should look for marketing strategies that have the most potential to engage decision-makers by proving that we understand what challenges their target industry (their customer) faces. At times we need to prove to…
KP grill meat and veggies The meat-and-potatoes of brand management - Expanding your brand online establishes a protective shield of armor that makes it able to withstand public scrutiny while continuing to grow its delicate and fluid underbelly. That sounds a bit elaborate and dramatic, but certainly holds true. Today's multitude of social communities has opened avenues for us to expand our brand for the world to see on many additional levels and from many complementary angles that has not been available in years past. Online…
Norfolk Lime scooters in Colonial Place Norfolk’s proven scooter business model influences Portsmouth? - Public demand is growing. Smaller cities like Portsmouth would be remiss if they didn't look to big brother Norfolk as an example with our proven successful scooter business model with partner Lime. #scooter #Portsmouth #Lime With Portsmouth City Manager Lydia Pettis Patton saying things like, "Some citizens have said to me, 'We want Lime'. But you know, I don't know what Lime is," how is Portsmouth ever going to climb out of their old school…
KP developer planning session Yes or No to Project Portfolio Management - Yes. Yes. Yes. Any other questions? Yes is the answer. Being able to see this overview of our projects is imperative to the success of technical project managers. "Project portfolio management sets out a methodology used to predict potential problems, review progress towards operational goals, manage budgets, and address stakeholder concerns, allowing project managers to then follow up with precision execution."     #technicalprojectmanager #TPM #technicalprojectlead #TPL #projectmanager #PM #projectportfoliomanagement #PPM #CTO #CIO #ChiefTechnologyOfficer #ChiefInformationOfficer…
KP bicycle man texting How can you afford to not optimize for mobile? - I've been preaching mobile for years now. You knew this was coming. You're probably reading this on your smartphone. Right? Let's make sure all your content is optimized for mobile. Let's talk now. Here are a few stats to help in your decision-making on our mobile-first world: 80% of internet users own a smartphone. American adults spend more than 3 hours per day on mobile media. Consumers spend 69% of their media time on a…
Innovation in Transportation - "It's no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities." I couldn't have said this better myself. We talk almost every day on how behind technology and innovation efforts are in transit. We'll keep pushing. We'll keep developing strategies. And we'll keep innovating. Eventually, implementation will catch up. Congrats, Orla!
KP flow chart presentation What does it mean to be a software architect? - Years ago, when I was still writing code for a living, I felt like there could be more to my career path than hunkering down in a cubicle for hours on end every day. That's not to say that being a software guy isn't a noble living--it is! And it's fun. It's just not where I wanted to stop. By nature, I'm a creative person (yes, even though I was writing code with the techies).…
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
KP starbucks reserve roaster seattle What makes you so marketable? Is it your brand itself? - I think it's a given that I'm a Starbucks (hazel)nut to people that know me . So I'll use them as an example in my branding 'point of the day'. What makes Starbucks' brand so powerful? Is it the décor at their socially inviting retail stores? Is it the commerce selections of their musical CDs or travel mugs? Is it the yummy taste of their Hazelnut Lattes? Is it the wireless Internet and the chic aura…
Restaurant CEO How-to Tips - More tips from a group that I read regularly through my RSS feeds. Sharing . . .
Creative Advertising meets Sports Marketing - I've seen this creative advertising technique used in several other sports, including Washington Nationals games and Atlanta Braves games in baseball, but this is my first experience during a golf match. Ideal! Every television commercial shown during a sporting event until the end of time should use this sneak-peek method. I get that advertisers will say that we're not given the consumer's undivided attention. But this would sure buy a lot of street cred and…
KP business meeting with large team Internal business strategies lead company growth - Successes in business come from many sources. But it can't be questioned that solid two-way communication between internal departments is a must. Envision the growth that can be achieved with a close relationship between Tech and Marketing. Real-world scenario: #communication #businessstrategy A few years ago I led strategy, software/data architecture, and development of a company-wide toolset for our advertising/technology agency. In essence, the toolset encompassed 17 apps that helped guide the company from planning marketing…
KP outdoor teal cafe tables Can your brand compete in today’s marketplace? - Does your business have what it takes to succeed in today's increasingly competitive marketplace? That answer is easy if your product or service has no competitor in your market. But that's usually not the case for most businesses. To succeed in today's competitive environment, your restaurant or greeting cards store or coffee shop needs every advantage you can get. It's a fact that the way to win is to build and manage your organization's brand…
KP american football player, helmet, football Reaching a new audience with live-streaming your sports event - Live-streaming sports events is not new. The effort to live-stream in multiple languages is a bit newer, especially when micro-targeting a smaller nice audience. e.g., the Oakland Raiders broadcasting in Navajo. Be adventurous. Think outside the box.  
KP digital table in coffee shop Your restaurant needs to embrace digital media - Almost half of all restaurant diners consider technology to be extremely important to the restaurant experience, and want to immediately be engaged from the moment they walk into a restaurant. Why fight what our customers want?  
how long does your content last Where to publish your awesome content - How long does your content last on the internet? Minutes? Hours? Days? Obviously, because you're reading this on my blog, I wholly endorse this data from our buds at value4brand that you should be publishing to your blog/website first. Twitter = 18 minutes Facebook = 5 hours Instagram = 21 hours LinkedIn = 24 hours Youtube = 20+ days Pinterest = 4 months Blog = 2 years #digitalmarketing #socialmediamarketing #socialmedia #seo #business #branding #marketingdigital #onlinemarketing…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
KP pizza beer phone Customer experience in your restaurant is important! - According to a 2019 Customer Engagement Technology Study by Hospitality Technology, 57% of diners will return to restaurants based on the availability of tech they deem important. I would venture to say through experience that number is steadily climbing and would increase by 50% by this time next year. People love technology. People depend on technology. And people want to use their technology to make their lives more efficient. How can KP Innovation Lab help…
KP commuters on streetcar We continue to buy into the “public” in public transportation funding - It warms my heart to see so many progressive, forward-thinking cities continue to invest in their economies through public transportation projects. Here a few of the latest wins across the country: Houston's METRONext plan includes 75 miles of BRT (bus rapid transit) service, 16 miles of light rail service, expanded HOV/HOT lanes, 290 miles of optimized bus service, and additional signature bus service. Denver citizens voted to create a new government agency to manage planning,…
KP internet, technology, software Enterprise Technology & Software Marketing - In the ever evolving world of marketing for enterprise technology and software companies, it is imperative to establish strategies and leverage tactics that will produce verifiable results. With so much competition for attention on digital channels, technology companies in the B2B space face many challenges to reach decision-makers that can positively affect their sales funnel. The ability to connect with these decision-makers in their world and address their business challenges can have a dramatic impact…
KP city night lights cars construction Mapping platform identifies mobility impacts - Imagine mapping travel from home to your office. Not hard to imagine, right? We commonly use GPS maps to check for traffic hinderances. But what if we could see how construction projects affect our mobility? #smartcities #mobility #construction #GPS Now we can do this with dotMaps. The goal of the software is to help residents, visitors, business owners, and anyone else occupying urban spaces to stay informed about mobility around them. dotMaps is able to…
KP software programming plan Agile doesn’t mean adjust-and-never-end - Elizabeth does a great job in this article of walking through those dreaded zombie projects -- what they are, how to manage them, how to drop them dead when it needs to happen, etc. Understanding when our scope is being taken advantage of by the business units is a very important skill as a technical project manager. Let's discuss further . . .     #zombieproject #agiledevelopment #projectscope #businessunit projectrequirement #technicalprojectmanager #TPM #technicalprojectleader #TPL #CTO…
KP working at night Digital Marketing Strategies ready for your team - Establishing a digital marketing strategy can be a large undertaking. But breaking the process down into manageable tasks can make your life easier. Let's talk through how to develop a solid marketing plan to help grow your business. Develop a strategy. Don't go in blind and hope for the best. Your brand is important, so brainstorm and create a digital marketing plan to tackle your goals. Set goals. Again, don't go in blind with no…