KP Innovation Lab

KP Innovation Lab specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality. We become your in-house or outsourced marketing team, handling all marketing management and executing all marketing activities for your organization.

Keith has been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor.

Want to understand more about marketing for your organization, or see how I can help your business grow? Let’s chat.

KP outdoor teal cafe tables Can your brand compete in today’s marketplace? - Does your business have what it takes to succeed in today's increasingly competitive marketplace? That answer is easy if your product or service has no competitor in your market. But that's usually not the case for most businesses. To succeed in today's competitive environment, your restaurant or greeting cards store or coffee shop needs every advantage you can get. It's a fact that the way to win is to build and manage your organization's brand…
KP hiker snow capped mountains Stay true to your ideas - Most times the marketing and execution are bad, not the idea. If you believe in your idea, don't give up on it. Develop a solid plan, execute with focus, and see the process through to the end. The results will reflect your efforts.
KP fresh water on restaurant table Time to stop experimenting – Let’s grow your restaurant together - The time for dabbling and playing with your restaurant's marketing has come and gone. Your growth struggles are obvious, and it's also obvious that using in-house restaurant employees is not working. Let's lay out that perfect plan together, based on research and actual customer needs (not what your GM thinks is right), and execute that plan with success reporting on the back-end. I have been developing innovative marketing strategies for restaurants for many years with…
Restaurant CEO How-to Tips - More tips from a group that I read regularly through my RSS feeds. Sharing . . .
KP jw marriott washington dc Closing out a productive week in DC - I was a able to enjoy working remotely in Washington DC this week, based out of the JW Marriott at 14th & Pennsylvania. I can think of much worse places to work. In my world, generating content from the community is imperative, so this end of DC is a gold mine! Lots of people in the streets. Beautiful architecture on every block. Amazing restaurants consistently busy. Federal buildings everywhere buzzing with whatever they do. While enjoying…
KP photo up through skyscrapers Big Data & IoT. Are you knee deep already? - Data. Data. Data. That's what I heard when I read the article below. Data. Where does your business stand in the digital transformation era? Are you ready? Are you collecting, analyzing, and acting upon the data that's available to you? No? Let's chat, because you should be. Your business will thank you for reaching out. Here's a little related light reading from Global Manufacturing: Jump starting digital transformation in manufacturing By Ray Watson, Vice President,…
KP small bare tree on snowy hillside Are your ideas lonely? - Is the strategy behind your marketing plan shooting for the right audience? Have you done your research? Does each initiative, including your digital marketing program, identify with your sales goals? Make sure your ideas aren't standing all by themselves. They need a plan to guide them, and a solid strategy to support them. Let's talk.
Tackling Branding as a Team - "In today's world, marketing should be a part of every job role in the organization, not just those who work on the marketing team."
KP internet, technology, software Enterprise Technology & Software Marketing - In the ever evolving world of marketing for enterprise technology and software companies, it is imperative to establish strategies and leverage tactics that will produce verifiable results. With so much competition for attention on digital channels, technology companies in the B2B space face many challenges to reach decision-makers that can positively affect their sales funnel. The ability to connect with these decision-makers in their world and address their business challenges can have a dramatic impact…
Innovation in Transportation - "It's no longer enough just to innovate, we must drive the digital future for our company, our clients and our communities." I couldn't have said this better myself. We talk almost every day on how behind technology and innovation efforts are in transit. We'll keep pushing. We'll keep developing strategies. And we'll keep innovating. Eventually, implementation will catch up. Congrats, Orla!
Why would you rebrand your company? - As challenging as it may be, there are several worthwhile reasons to undertake a rebranding of your company. Anthony lays them out nicely: Your brand mission has evolved (click for a description) Your brand has become constraining (click for a description) Your brand is confusing (click for a description) Your brand is part of a business change (click for a description) Your brand is not differentiated (click for a description) Your brand doesn't work well…
KP portable bluetooth music speaker What does KP Innovation Lab do? - KP Innovation Lab specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality. We become your in-house or outsourced marketing team, handling all marketing management and executing all marketing activities for your organization. Keith has been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting their customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is…
KP steak on a grill Just For Restaurant Owners and Managers: Did you hear? - We know that you get bothered by vendors daily at your restaurant, cafe, winery or brewery with their latest gadget. That's not us. Our goal is to help you make money--to help you get people in the door--to be on your team and help you succeed. Take a few moments and look through our Restaurant Marketing System. Believe me, you won't be sorry at the results or with the price. When you're ready to talk, shoot…
KP prism goggles at concert Market Intelligence – Is yours? - Do you understand people and their likes? Do you understand your community and its patterns? Do you understand consumers, how they determine shopping habits, and why they shop where? These are all questions that good marketing teams study, research, experiment with the results, and study more. Notice I didn't mention guess in there anywhere. Nor did I mention what the boss likes in the list. Consumer patterns can be gleaned from the right studies with the right…
KP cafe patio What restaurants can learn from the Starbucks experience - The first thing to wrap your head around when it comes to restaurant marketing is that it's not always about the food. Yes, your food must taste delicious. Yes, your menu should make your customers' mouths water. But service, experience, and culture are number one (two and three). Think about Starbucks. I recently wrote about the consistency of the Starbucks brand--how each store is the same (similar) and how the coffee and food are consistent. People…
KP smiling man woman pug Cheat sheet for your restaurant’s digital marketing - Let's talk bluntly. Your digital marketing sucks. You're trying, I know. But putting that burden on your general manager, bar manager, or floor manager is not fair to them. They're trying and they're damn good at running  your restaurant, but understanding people and the strategies necessary to appeal to them in the digital world are not their specialties. So, let's talk about the primary efforts that should be a part of your digital marketing plan.…
KP baseball glove in dust Getting started in sports marketing - If your sports organization is lagging behind the digital marketing world, and it probably is, it's time to get in the game. Let's walk through a few steps to get you started. Identify and research your target audience. Know who they are. Know where they live (online and offline). Know what they like and do not like. For example, the Norfolk Tides (AAA baseball club for the Baltimore Orioles) has a huge following in southside…
KP flow chart presentation What does it mean to be a software architect? - Years ago, when I was still writing code for a living, I felt like there could be more to my career path than hunkering down in a cubicle for hours on end every day. That's not to say that being a software guy isn't a noble living--it is! And it's fun. It's just not where I wanted to stop. By nature, I'm a creative person (yes, even though I was writing code with the techies).…
KP grill meat and veggies The meat-and-potatoes of brand management - Expanding your brand online establishes a protective shield of armor that makes it able to withstand public scrutiny while continuing to grow its delicate and fluid underbelly. That sounds a bit elaborate and dramatic, but certainly holds true. Today's multitude of social communities has opened avenues for us to expand our brand for the world to see on many additional levels and from many complementary angles that has not been available in years past. Online…
Downtown Norfolk Transit Center The distinct need for flexible transit, not just microtransit - Microtransit and Flexible Transit are similar, but not similar. Microtransit is the vehicle(s) or property for serving a small group of specific people--the size of the geographic area is not defining. Flexible Transit is a strategy whereby a well-planned transit process serves a small region. Both can be, and should be, on-demand services. But Flexible Transit should never have a goal of increasing ridership since an increase in demand would trigger the need for fixed…
KP neon toothbrush light More people own a cell phone than a toothbrush - Sometimes people are confusing. And most times, their habits do not fall in the net of commonsense. Reinforced by the disgusting fact that people would rather talk on their phone than brush their teeth, you need digital marketers like me to research, analyze, and understand your target audience. Here are a few facts that consumers do with those cell phones (while they should be brushing their teeth): Facebook 6.5 times more people hang out on…
KP lonely black dot on the ice Where do I start with hockey’s branding problems? - I recently tuned in to NHL Live on NBCSN to check out the latest news and updates on the hockey season. To tell you the truth, I enjoyed the format -- flashing through multiple hockey games, getting the updates on who plays where, and what players are injured. One thing I noticed during the magic game surfing is that I know absolutely zero hockey players. Well, maybe that's a little extreme, but the number of…
KP hands clapping at meeting A strong brand improves your odds of success - I talk a lot about branding. It's what differentiates you from your competitors. It's the primary key to converting prospects into customers. Don't be fooled -- your brand is much more than what your business does or what you communicate. Your brand identity is the perception of your brand in the marketplace by consumers. Your brand [should] evoke emotions, and feel familiar and reliable. For any size business, defining your brand identity and implementing a…
Creative Advertising meets Sports Marketing - I've seen this creative advertising technique used in several other sports, including Washington Nationals games and Atlanta Braves games in baseball, but this is my first experience during a golf match. Ideal! Every television commercial shown during a sporting event until the end of time should use this sneak-peek method. I get that advertisers will say that we're not given the consumer's undivided attention. But this would sure buy a lot of street cred and…
KP driving excellence by mark aesch Creating a company culture around selflessness rather than ego - I'm polishing off a book lived and written by Mark Aesch titled, Driving Excellence. Mark does a powerful job of explaining his discoveries within the doors of Rochester Genesee Regional Transportation Authority when he took over as CEO in 2004, and how he led them out of a hole of failure and into "lower fares, multi-million-dollar surpluses, and the highest ridership and customer satisfaction levels in twenty years". Changing a company's culture is a massive, and…