Keith Parnell, CMO

Guiding you through strategically planned initiatives, inspired by success, and supported by analytics and technology.

I have been developing innovative marketing strategies for businesses for many years with the specific purpose of exciting and delighting customers. Providing high-level, yet hands-on strategic and tactical marketing planning to cost-effectively drive revenues is a priority with each endeavor. Want to understand more about marketing for your organization, or see how I can help your business grow? Let's chat.
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U|A Featured Home in Berkley, $225k. Home has been well cared for with over 1600 square foot of living space; plenty of space for your family and/or friends to enjoy time together or retreat their own private area of the home. Living space on the 1st floor provide options for single living, a playroom and an office. Conveniently located to Shipyard, Downtown Norfolk, Colleges, Hospitals, Military Bases and Shopping. No flood zone insurance required.

909 Whitehead Ave
Norfolk, VA 23523

Listing provided courtesy of 1st Class Real Estate Llc

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See more and inquire on this beautiful home @ https://www.upscaleavenues.com/homes/909-Whitehead-Ave/Norfolk/VA/23523/110026944/

#Berkley #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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While a challenge in many households this spring was creating a work-from-home space, the challenge for many families this fall is creating a learn-from-home space.

If your current home isn’t meeting these new needs, consider taking advantage of today’s low mortgage rates and finding a home that better suits your family.

DM us if you’re looking to get more space for your money in a move-up home.

#virtualschool #homebuyerneeds #realestate #realestategoals #realestatetips #realestatelife #realestateagent #realestateexpert #realestateadvice #instarealestate #instarealtor #realestatetipsoftheday #realestatetipsandadvice #localrealtor #hamptonroads
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Big congrats Reena on the success for your home seller! 👏👏👏

3504 Waycross Road, Norfolk

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#NorvellaHeights #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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Did you know? More than half of the privately-owned land in Scotland is owned by a tight circle of less than 500 people. While some, like the Macpherson-Fletchers, are selling up and cashing in, many of these sporting estates still exist and have been in the same family for hundreds of years.*

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#localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva #virginiabeachhomes #virginiabeach @visitvabeach #chesapeakehomes #chesapeakeva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355

*source: inman.com
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Housing inventory is at an all-time low. There are 39% fewer homes for sale today than at this time last year, and buyer demand continues to set records. Zillow recently reported:

“Newly pending sales are up 25.5% compared to the same week last year, the highest year-over-year increase in the weekly Zillow database.”

Whenever there is a shortage in supply of an item that’s in high demand, the price of that item increases. That’s exactly what’s happening in the real estate market right now. CoreLogic’s latest Home Price Index reports that values have increased by 5.5% over the last year.

This is great news if you’re planning to sell your house; on the other hand, as either a first-time or repeat buyer, this may instead seem like troubling news. However, purchasers should realize that the price of a house is not as important as the cost. Let’s break it down.

There are several factors that influence the cost of a home. The two major ones are the price of the home and the interest rate at which a buyer can borrow the funds necessary to purchase the home.

Last week, Freddie Mac announced that the average interest rate for a 30-year fixed-rate mortgage was 2.87%. At this time last year, the rate was 3.73%. Let’s use an example to see how that difference impacts the true cost of a home.

Assume you purchased a home last year and took out a $250,000 mortgage. As mentioned above, home values have increased by 5.5% over the last year. To buy that same home this year, you would need to take out a mortgage of $263,750.

How will your monthly mortgage payment change based on today’s lower mortgage rate?

This table calculates the difference in your monthly payment:
That’s a savings of $61 monthly, which adds up to $732 annually and $21,960 over the life of the loan.

Bottom Line

Even though home values have appreciated, it’s a great time to buy a home because mortgage rates are at historic lows.
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U|A Featured Home in Hilton Village, $789.9k. Rare opportunity to own a beautiful Hilton waterfront home! The million dollar views will have you never wanting to leave! Situated on a lot and a half, this home has 90 feet of frontage on the James River! A grandfathered boathouse is a huge bonus! 120' pier with a 16,000lb boat lift, fenced area for dogs to run, brick patio, and spacious screened porch perfect for your morning coffee. Downstairs owners bedroom features unbelievable views of the James! Unfinished walk up attic with tons of potential! Home is solid and is waiting for the perfect new owner to make it their own! Roof, dishwasher, fridge and hvac recently updated. Come see this amazing property!

305 Park Pl
Newport News, VA 23601

Listing provided courtesy of Howard Hanna Real Estate Svcs.

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See more and inquire on this beautiful home @ https://www.upscaleavenues.com/homes/305-Park-Pl/Newport-News/VA/23601/107665366/

#HiltonVillage #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #newportnewshomes #newportnewsva #nnva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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Earlier this year, many economists and market analysts were predicting an apocalyptic financial downturn that would potentially rattle the U.S. economy for years to come. They immediately started to compare it to the Great Depression of a century ago. Six months later, the economy is still trying to stabilize, but it is evident that the country will not face the total devastation projected by some. As we continue to battle the pandemic, forecasts are now being revised upward. The Wall Street Journal (WSJ) just reported:


“The U.S. economy and labor market are recovering from the coronavirus-related downturn more quickly than previously expected, economists said in a monthly survey.

Business and academic economists polled by The Wall Street Journal expect gross domestic product to increase at an annualized rate of 23.9% in the third quarter. That is up sharply from an expectation of an 18.3% growth rate in the previous survey.”

What Shape Will the Recovery Take?

Economists have historically cast economic recoveries in the form of one of four letters – V, U, W, or L.

A V-shaped recovery is all about the speed of the recovery. This quick recovery is treated as the best-case scenario for any economy that enters a recession. NOTE: Economists are now also using a new term for this type of recovery called the “Nike Swoosh.” It is a form of the V-shape that may take several months to recover, thus resembling the Nike Swoosh logo.

A U-shaped recovery is when the economy experiences a sharp fall into a recession, like the V-shaped scenario. In this case, however, the economy remains depressed for a longer period of time, possibly several years, before growth starts to pick back up again.

A W-shaped recovery can look like an economy is undergoing a V-shaped recovery until it plunges into a second, often smaller, contraction before fully recovering to pre-recession levels.

An L-shaped recovery is seen as the worst-case scenario. Although the economy returns to growth, it is at a much lower base than pre-recession levels, which means it takes significantly longer to fully recover.

Many experts predicted that this would be a dreaded L-shaped recovery, like the 2008 recession that followed the housing market collapse. Fortunately, that does not seem to be the case.

The same WSJ survey mentioned above asked the economists which letter this recovery will most resemble. Here are the results:

What About the Unemployment Numbers?

It’s difficult to speak positively about a jobs report that shows millions of Americans are still out of work. However, when we compare it to many forecasts from earlier this year, the numbers are much better than most experts expected. There was talk of numbers that would rival the Great Depression when the nation suffered through four consecutive years of unemployment over 20%.

The first report after the 2020 shutdown did show a 14.7% unemployment rate, but much to the surprise of many analysts, the rate has decreased each of the last three months and is now in the single digits (8.4%).

Economist Jason Furman, Professor at Harvard University's John F. Kennedy School of Government and the Chair of the Council of Economic Advisers during the previous administration, recently put it into context:

“An unemployment rate of 8.4% is much lower than most anyone would have thought it a few months ago. It is still a bad recession but not a historically unprecedented event or one we need to go back to the Great Depression for comparison.”

The economists surveyed by the WSJ also forecasted unemployment rates going forward:

2021: 6.3%
2022: 5.2%
2023: 4.9%

The following table shows how the current employment situation compares to other major disruptions in our economy:

Bottom Line

The economic recovery still has a long way to go. So far, we are doing much better than most thought would be possible.
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Big congrats Kimberly on the success for your home buyer! 👏👏👏

6418 Crafford Avenue, Norfolk

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#WilburnFarms #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355

Listing provided courtesy of Re/Max Alliance
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Big congrats Reena on the success for your home buyer! 👏👏👏

1309 Hillside Avenue, Chesapeake

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#Stonegate #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #chesapeakehomes #chesapeakeva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355

Listing provided courtesy of Wainwright Real Estate
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More and more data points show that buyers are ready to enter the market this summer.

DM us to discuss why high homebuyer demand puts potential sellers in a great position to make a move this season.

#realestate #mortgage #expertanswers #stayinformed #staycurrent #powerfuldecisions #confidentdecisions #realestateexpert #realestateagency #realestateadvice #realestateblog #realestatemarket #realestatetipsandadvice #localrealtor #upscaleavenues #hamptonroads
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U|A Featured Home in Ocean View, $434.9k. You will Love Where You Live in this Gorgeous Beachfront Gated Community. This is the perfect place to live year round or enjoy as a 2nd home. With 3 master suites, all of your guests will enjoy their own en suite bath and walk in closets. The 4th floor bonus room/Office/Study not only offers bay views, it also has fabulous deck space to sit and enjoy your coffee in the morning watching the sun rise over the bay. Other amenities include: hurricane shutters, granite, Brazilian hardwood floors, an open reversed floor plan to accentuate the views, a great room with access to the decks to enjoy the quiet Dolphin Beach. East Ocean View has become a favorite with so much to offer. Restraunts, easy interstate access, shopping and a gorgeous beach. Another Bonus is the north facing views so that you are able to witness spectacular sunrises And sunsets plus watch the lights twinkle on the Chesapeake Bay Bridge! What's not to love. Vacation Everyday!

2080 E Ocean View Ave , 2B
Norfolk, VA 23503

Listing provided courtesy of Keller Williams Town Center

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See more and inquire on this beautiful home @ https://www.upscaleavenues.com/homes/2080-E-Ocean-View-Ave/Norfolk/VA/23503/109901524/

#OceanView #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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Cheers to stating the obvious, Captain Obvious, but on National Pepperoni Pizza Day there's only one place to go – Cogans Pizza. Join us today for The Best Pizza in the Galaxy!

Sunday Special @ OG: $5 off any 16" Cogans Pie. Dine-in* only.

Sunday Special @ OG: OG-original $5 16" Cheese Pies. Dine-in* only.

Stop in to enjoy the day on the best patio in Ghent* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

For Spaceman Strength & Endurance, Eat at Cogans!

*Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
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Ahoy Maties! The weekend is here. Hurricanes are gone. The weather is beautiful. And it's Talk Like A Pirate Day!

Stop in today and enjoy our Cogans Weekend Special*: $3 mimosas, $3 beermosas, $3 sangrias, $3 bloody marys. 11am-5pm.

Enjoy the day in Cogans Park* or give us a quick call at 757-627-6428 for takeout or hit us online at COGANSPIZZA.COM for food delivery. We'll have your hot deliciousness ready for you.

The Best Pizza in the Galaxy!

*Dine-in only. Please observe appropriate social distancing in accordance with Virginia Reopening Guidelines.
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We've scoured the MLS and haven't found that perfect home-sweet-home for our buyer. They're ready to purchase. Are you ready to sell? Do you have a 3-bedroom, 1.5-bath in Norfolk under $240k?

DM us and let's see if we can make you happy.
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According to data from the ShowingTime Showing Index, “Home buyer traffic jumped again in July, recording a 60.7 percent year-over-year increase in nationwide showing activity.”

Clearly, more and more hopeful buyers across the country are searching for their dream homes. With such high demand right now, this could be your moment to sell with success.

DM us to learn more about how to move forward with putting your house on the market this fall.


#homebuyertraffic #sellyourhouse #realestate #realestategoals #realestatetips #realestateadvice #realestatemarket #realestateexperts #instarealestate #instarealtor #realestatetipsoftheday #realestatetipsandadvice #justsold #localrealtor #hamptonroads
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Big congrats Reena on the success for your home seller! 👏👏👏

510 Hermit Thrush Way #119, Chesapeake

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#CulpepperLanding #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #chesapeakehomes #chesapeakeva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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Buyers are actively searching for and purchasing homes at a record-breaking pace. According to the latest report from the National Association of Realtors (NAR), in July, 68% of homes were on the market for less than a month.

With homes moving from listing day to pending sale in an average of just 22 days, it’s a great time to sell a house.

Let’s connect today so you can make your move while buyers are scooping homes up faster than they’re coming to market.
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U|A Featured Home in Churchland Park, $250k. Classic brick ranch with 5 bedrooms, 2.5 bathrooms, 1 office which could be a 6th bedroom. Hardwood floor throughout. Also underneath the carpet in the living room which has newer carpets that just been professionally shampooed. Conveniently located within minutes from Western Branch Schools, Western Branch Blvd & Harbour View Blvd which has tons of shopping, transportation routes, medical facilities, employment centers, city parks, and recreation centers. With lots of new houses nearby this is a growing area with value constantly rising. Perfect for a growing family that is looking for a spacious home to add their personal touch to. Tons of possibilities with this much space at this price. Come check it out!

4513 Ashland Dr
Chesapeake, VA 23321

Listing provided courtesy of Exp Realty Llc

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See more and inquire on this beautiful home @ https://www.upscaleavenues.com/homes/4513-Ashland-Dr/Chesapeake/VA/23321/110142782/

#ChurchlandPark #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #portsmouthhomes #portsmouthva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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U|A Featured Home in Gloucester Point, $4.5M. Established in 1642 Warner Hall is located in Gloucester, VA along the Severn River. The 38 acre riverfront setting is perfect for a private retreat or B&B. Offered in 2 combined parcels, the estate consists of a meticulously restored 16,210 sf Colonial Revival Manor House (circa 1670-1900), 3,800 sf Carriage House, charming 800 sf River Cottage. 350 years of history and architectural significance define this exceptional property. Exquisite moldings, 10 ceilings, 14 fireplaces, heart pine floors, and hand tiled bathrooms. A grand staircase sets the stage for the entrance to the elegant Manor House. The Carriage House offers an open floor plan and separate apartment. Covered porches, terraces, patios and gardens set the backdrop for unsurpassed experiences. Convenient to Newport News/Williamsburg International Airport, major corporations, hospitals, shopping, dining, golf, Warner Hall is the quintessential family estate.

4750 Warner Hall Rd
Gloucester County, VA 23061

Listing provided courtesy of Bhhs Towne Realty

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See more and inquire on this beautiful home @ https://www.upscaleavenues.com/homes/4750-Warner-Hall-Rd/Gloucester-County/VA/23061/104818679/

#GloucesterPoint #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #gloucesterhomes #gloucesterva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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Big congrats Kimberly on the success for your home buyer! 👏👏👏

138 Woods Rd, Newport News

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#WarwickVilla #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #newportnewshomes #nnva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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Big congrats Leigh Ana on the success for your home buyer! 👏👏👏

817 Shirley Ave, Norfolk

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#Ghent #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355

Listing provided courtesy of Chandler Realty
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Big congrats Reena on the success for your home seller – under contract in just one day! 👏👏👏

828 Jasmine Ave
Norfolk, VA 23502

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#Ingleside #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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How Low Inventory May Impact the Housing Market This Fall. Real estate continues to be called the ‘bright spot’ in the current economy, but there’s one thing that may hold the housing market back from achieving its full potential this year: the lack of homes for sale.

Buyers are actively searching for and purchasing homes, looking to capitalize on today’s historically low interest rates, but there just aren’t enough houses for sale to meet that growing need. Sam Khater, Chief Economist at Freddie Mac, explains:

“Mortgage rates have hit another record low due to a late summer slowdown in the economic recovery…These low rates have ignited robust purchase demand activity…However, heading into the fall it will be difficult to sustain the growth momentum in purchases because the lack of supply is already exhibiting a constraint on sales activity.”

According to the National Association of Realtors (NAR), right now, unsold inventory sits at a 3.1-month supply at the current sales pace. To have a balanced market where there are enough homes for sale to meet buyer demand, the market needs inventory for 6 months. Today, we’re nowhere near where that number needs to be. If the trend continues, it will get even harder to find homes to purchase this fall, and that may slow down potential buyers. Danielle Hale, Chief Economist at realtor.com, notes:

“The overall lack of sustained new listings growth could put a dent in fall home sales despite high interest from home shoppers, because new listings are key to home sales.”

The realtor.com Weekly Recovery Report keeps an eye on the number of listings coming into the market (houses available for sale) and the total number of listings staying in the market compared to the previous year (See graph below):
Buyers are clearly scooping up homes faster than they’re being put up for sale. The number of total listings (the orange line) continues to decline even as new listings (the blue line) are coming to the market. Why? Javier Vivas, Director of Economic Research at realtor.com, notes:

“The post-pandemic period has brought a record number of homebuyers back into the market, but it’s also failed to bring a consistent number of sellers back. Homes are selling faster, and sales are still on an upward trend, but rapidly disappearing inventory also means more home shoppers are being priced out. If we don’t see material improvement to supply in the next few weeks, we could see the number of transactions begin to dwindle again even as the lineup of buyers continues to grow.”

Does this mean it’s a good time to sell?

Yes. If you’re thinking about selling your house, this fall is a great time to make it happen. There are plenty of buyers looking for homes to purchase because they want to take advantage of low interest rates. Realtors are also reporting an average of 3 offers per house and an increase in bidding wars, meaning the demand is there and the opportunity to sell for the most favorable terms is in your favor as a seller.

Bottom Line

If you’re considering selling your house, this is the perfect time to connect so we can talk about how you can benefit from the market trends in our local area.
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U|A Featured Home in Lamberts Point, $224.9k. Great house in an adorable neighborhood close to Ghent, College and hospital. Large eat-in kitchen with stainless steel appliances and granite countertops leads into a spacious living room with a gas fireplace. The fenced backyard includes a small shed and a basketball court. There are three bedrooms on the second floor that includes a good size master bedroom with bath. This home is sold "as is where is" but is in good shape so make an appointment today!

1260 W 27th St
Norfolk, VA 23508

Listing provided courtesy of Bhhs Towne Realty

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See more and inquire on this beautiful home @ https://www.upscaleavenues.com/homes/1260-W-27th-St/Norfolk/VA/23508/110004715/

#LambertsPoint #localrealtor #upscaleavenues #homeforsale @upscaleavenues #hamptonroads #norfolkhomes #norfolkva @visitnorfolkva

Upscale Avenues Realty Group
UPSCALEAVENUES.COM | @upscaleavenues
4013 Colley Ave, Norfolk, VA 23508
757-520-7355
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According to realtor.com, only 52% of today's active home shoppers are getting pre-approved for a mortgage, which means about half of buyers are missing out on this important step. Getting pre-approved doesn't just give you an idea of how much house you can afford, it also lets sellers know you're a serious buyer.

With more houses receiving multiple offers, a pre-approval letter can be a key factor in a bidding war, and you don’t want to miss out.

DM us to learn more about why pre-approval with a lender is critical in today’s competitive market.

#preapproval #buyingahome #biddingwars #firsttimehomebuyer #opportunity #housingmarket #househunting #makememove #homegoals #houseshopping #housegoals #starterhome #dreamhome #localrealtor #hamptonroads