How strong is your brand? Is it as strong as Brett Favre’s brand?

How strong is your brand? Is your brand stronger than your company’s brand?

I got to thinking about that this afternoon while watching the introductions of Brett Favre to the Green Bay community on his first return to Packers stadium. He received mixed reviews from the Packers fans but the majority were probably cheering for Bret, despite the fact that Green Bay is the only NFL franchise that is owned by the citizens (tax payers) of the City. Seems Brett’s brand does far exceed the strength of the Packer’s brand from the perception of loyal Packers followers.

So I ask you, can your brand stand strong outside the umbrella of your organization’s brand?

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