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Posts Tagged ‘Wireless’

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March 13th, 2009 Keith Parnell No comments

Where will the Verizon network show up next?

February 8th, 2009 Keith Parnell No comments

Good stuff. Very cool commercial. Very cool concept to bring the Verizon “network” to real life.

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Tethering the BlackBerry Pearl to the iBook

February 3rd, 2009 Keith Parnell No comments

This weekend we were having issues with the wireless network at home. I think maybe the issue is the lack-of-strength reception from the airport card in the iBook but regardless we had a need to get the machine online while sitting at the dining room table.

Every Windows laptop I’ve had I’ve been able to tether my Pearl to it to use as a modem for the machine. But I hadn’t tried it with a Mac notebook.

I quickly searched (not Googled, Yahoo!’d) for “tether BlackBerry Pearl to iBook” and found Dave Taylor’s article titled “How do I use my Blackberry Pearl as a bluetooth modem with a Mac?” Perfect!

Thanks to Dave, I had the iBook online via the Pearl inside of 4 minutes. No issues. No problems following his instructions. No performance malfunctions through T-mobile. The iBook is online now when I need it.

Thanks RIM. As if this needed to be said, I fell in love with you all over again. BlackBerry is the perfect user device for any smartphone person.

Tethering the BlackBerry Pearl to the iBook

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Pocket-size Vaio Notebook is Here Weighing in at 1.4 lbs.

January 8th, 2009 Keith Parnell 2 comments

Sony has released its pocket-size, 1.4 pounds (!) Vaio P series notebooks. This is a very nice looking device at an affordable $899.

The world’s lightest 8″ notebook, the 1.4-pound VAIO P Series Lifestyle PC does more than you could imagine–with impeccable style. Email at the airport, IM from the park, or just show it off when you want some attention. Traveling to a new city? Turn-by-turn GPS navigation will get you there faster. Best of all, it fits right in your purse or jacket pocket.

Sony VAIO P Series Lifestyle PCHere is the spec list:

  • Intel (1.33GHz) processor
  • 60GB HDD available or up to 128GB SSD available
  • 2GB DDR2 SDRAM
  • Estimated Battery Life: Up to 4 hours (standard capacity battery)
  • Up to 8 hours (large capacity battery)
  • Power Requirements: 68W + 10%
  • Memory Stick PRO (Standard/Duo) media slot with MagicGate functionality
  • Multi-media Card (MMC) slot
  • SD memory card slot
  • QWERTY keyboard, 82 keys with 1.2mm stroke and 16.5mm pitch
  • Wireless LAN4: Atheros 802.11 b/g/n
  • Integrated Stereo A2DP Bluetooth technology
  • Wireless WAN: Integrated Mobile Broadband
  • 8.0″ Screen
  • 1.4 lbs.2 (with standard battery)
  • 10.99″(W) x 0.93″(H) x 7.87″(D)
  • 1600 x 768 Resolution
  • LED backlight
  • XBRITE-ECO Technology
  • Intel High Definition Audio Sound System
  • Intel Graphics Media Accelerator
  • Genuine Microsoft Windows Vista Home Premium 32-bit, Windows Vista Home Basic 32-bit
  • Microsoft Windows Live OneCare Anti-Virus and Recovery trial edition
  • VAIO Startup Assistant
  • Click to Disc Editor
  • VAIO Movie Story
  • VAIO Media plus
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Marketing the Brand Itself

December 22nd, 2008 Keith Parnell No comments

Hanging at the local StarbucksI think it’s a given to people that know me that I’m a Starbucks (hazel)nut. So I’ll use them as an example again in my brand ‘point of the day’.

What makes Starbucks‘ brand so powerful? Is it the decor at their socially inviting retail stores? Is it the commerce selections of their musical CDs or travel mugs? Is it the yummy taste of their Hazelnut Lattes? Is it the wireless Internet and the chic aura of having an off-site business meeting while sipping a $5 green tea?

Who is responsible for Starbucks‘ increased brand awareness over the past few years? Is it their marketing department for their brilliant ideas that come from brainstorming sessions that (I’m sure) occur daily at their beanery? Is it the cool crowd that gathers in hoards to shell out money for half the value of the products purchased?

These are all good questions that a valuable marketing firm understands and has answers that are inately wound in the fabric of their own culture.

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What will $28B buy you?

December 10th, 2008 Keith Parnell No comments

Alltel Wireless! That’s what Verizon just paid for Alltel Corp. after today’s approval of the proposal by the Federal Trade Commission. With the deal Verizon becomes the largest wireless carrier in the United States.

Does this mean no more Alltel commercials with Chad and his bumbling buddies?

What do you guys think about this deal? Good for Alltel & Verizon subscribers with the added coverage areas?

Verizon loves Alltel

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