I will be speaking next week to a group of Hampton Roads professionals, hosted by Realty Executives, on the use of video for their business. Of the many topics we will touch on are:
Should video be used as a part of your toolset.
How video should and can be used in your daily activities.
How video can be used effectively for lead generation.
How video can be used efficiently during your busy day.
Where you should store your video and using storage as part of your social network.
When you should quick produce your own video and when you should hire a professional.
What type of video camera should you use.
Live streaming video, when and why.
Join us at the Realty Executives office at 316 Office Square Lane, Virginia Beach, VA 23462. Register for the event on Facebook here. I look forward to our conversations!
Look at this very neat video of a stunt that Coke put together on a college campus. Happiness is definitely viral! Hang on to the end. The best is at the 1:51 mark.
Not too many things that Google comes out with do I get excited about. This one is very cool - take a picture and the Google search engine recognizes the content and brings you back search results. Nice!
I found myself this afternoon driving around Town Center in Virginia Beach looking for a parking space before a lunch meeting at Gordon Biersch. For those of you that do not live in Virginia Beach, Town Center is ‘the’ business mecca in Southside Hampton Roads.
In front of me at a stop light was this (photo below) mobile truck advertisement. With a quick glance you can tell the ad is for a television program. I can make a logical guess that the advertiser just wants me to tune in to the tv show.
But what if the advertiser were to display a website address (URL) on the ad. Wouldn’t that make more sense? A website builds community. A website builds loyalty. A website builds a list of consumers that like you that could potentially buy from you. A website creates a location for more (lesser expensive) advertising. A website provides a location for past shows on video. I could go on but you get the picture.
Don’t miss out with your advertising. Don’t think that inbound marketing sources are only from online tentacles branching from your web hub. Use your offline techniques to build a more loyal online community.
A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers instead of on their couches.
Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website. “It’s that lean-forward medium,” Boland says.
Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
If you are not investing in and actively participating in Internet Marketing, you are certainly missing an audience that is looking for you.
Read that again if you didn’t understand. Internet Marketing can be, should be, and (if you talk to us) will be a vital aspect of solid sales leads generation for your sales staff.
Wow. When will big corporations learn that yesterday’s non-Internet days are over? Consumers do have a voice. And an audience that wants to hear them!
Big Biz:
Train your customer support reps.
Train your managers.
Geez, educate your employees and make sure they know that consumers put food on their tables.
Watch the video below on what can happen when a large company like United Airlines just plain doesn’t care who puts food on their tables.
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise. Follow me at http://twitter.com/DaveCarroll . Video Produced by Curve Productions of Halifax, http://www.curveproductionsinc.com.
I will be speaking next week to a group of Hampton Roads professionals, hosted by Realty Executives, on the use of video for their business. Of the many topics we will touch on are:
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