Livin' in BlackBerry Heaven
tv
How We Benefit from Inbound Marketing
A couple of years ago our company, JASE Group, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped. Our process began as a test project around our blog material and extended out [...]
How to Fail with Advertising
I found myself this afternoon driving around Town Center in Virginia Beach looking for a parking space before a lunch meeting at Gordon Biersch. For those of you that do not live in Virginia Beach, Town Center is ‘the’ business mecca in Southside Hampton Roads. In front of me at a stop light was this [...]
The Lean-Forward Advertising Medium
A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers instead of on their couches. Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and [...]
Brand Your Product Above Your Company?
I sent out this quick tweet last night to my JZ, Twitter and Facebook network but thougth I’d run it by you guys in the blog network to see what your thoughts are. TBS MLB playoffs are “presented by BlackBerry”. Not Rim. Product brand recognition bigger than company brand. Good thing? What do you think? [...]
TV Reporter Broadcasts with Skype
No need for those expensive satellite feeds anymore, I’m guessing. When you have a story to report just whip out the laptop, throw in the air card from your favorite ISP, and pop open a Skype video connection back to the office / television station. I snapped this photograph real quick tonight with the BlackBerry while watching the 11:00 PM [...]
My Blog’s Tag Cloud
2009 Advertising Apple BlackBerry blog Brand CEO Christ Christmas CIO Coffee with the CEO commercial economy email Facebook God Google IT JASE JASE Group JASE Marketing JASEzone Javelin Jesus Keith Parnell Linux Lord Marketing Microsoft Norfolk Pearl RSS small business social community Social Media social network T-mobile Technology tv Twitter VA Video Windows Wireless YouTube
Why Advertise Online?
Online advertising allows you to advertise to your customers when they are looking for your product or service. In other words, when they want to buy. Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search [...]
Ad Age says TV Advertising still the Big Boy
A new Advertising Age article says that television advertising is still the package that rules the advertising world. A soon to be released study by Nielson says that even to reach youth in today’s digital age, nothing can touch television. I’ll give more details later but what do you think? Does your teen still respond [...]
Think you’re having a bad day?
I have a friend who has this favorite saying: “Sometimes you’re the bug. And sometimes you’re the windshield.” I think the guy in the video below is the bug today.
Why Advertise Online?
Online advertising allows you to advertise to your customers when they are looking for your product or service. In other words, when they want to buy. Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search [...]
Try Reading the Rules Shankopotamus
I watched every commercial during the Super Bowl this year. At least, I thought I did. Somehow I missed this one. Hilarious! We were out last night with friends and Jennifer & Cameron when she asked if I thought the shankopotamus commercial was funny. Embarrassingly, I said I didn’t remember that one. So today I [...]
© 2010 Livin' in BlackBerry Heaven. All Rights Reserved.
Powered by Wordpress. Designed by 