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social media marketing
Are you the reason your CEO does not see the value of Social Media?
There are many challenges to implementing a social media marketing campaign into an organization’s culture. Challenge #1 – The first is that you, as the marketer or stakeholder in the organization, must understand that social media marketing cannot stand alone as a marketing initiative. JASE has written on this quite a bit. Your social media [...]
Join Me for Hampton Roads Coffee Break Tomorrow in Newport News #DMS2010
Topic: Inbound Marketing & Social Media Marketing Strategies for Business Date: March 23, 2010, 2:00 PM Event: Hampton Roads Coffee Break Location: Aromas, 706 Towne Center Drive, Newport News, VA 23606 Sponsors: JASE Digital Media Come out on Tuesday at 2:00 PM and have coffee with Keith Parnell, CEO of JASE Digital Media, CLO of [...]
What the heck is Inbound Marketing?
I get this question quite a bit. What is inbound marketing and why should I care? Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive method [...]
Twitter for Your Organization – The Why and How
I’ll be teaching a how-to class on Twitter in a few weeks. The idea behind the session is to get non-profits and museums across Virginia onboard with the powerful networking aspects of Twitter. I’ve come up with this course description and bullet conversation points. If this looks like something that would benefit your organization, feel [...]
Social Media King, Twitter, Top Word of 2009
It’s official. Twitter is king. The Global Language Monitor has announced that Twitter is the top word for 2009. “In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words. Twitter represents [...]
Speaking next week on Social Media Business Strategies
I will be speaking on Wednesday (10/28/2009) next week in Chesapeake (VA) for the team at Real Estate-XChange. Real Estate-XChange is an exciting company that is just beginning their ventures into the social media marketing world. During the presentation, Social Media Business Strategies, we will discuss social media as part of an online marketing plan falling under the [...]
Did you see the Speaker lineup at New Media Conventions?
Did you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow! Get your tickets now. Don’t wait. Keynote: Keith Parnell from JASE Group Marketing & Advertising and NeedLocalHelp.com Session #1: The Role of Public Relations in Social Media, Michelle Rogerson from Reina Communications Session #2: Successfully Monetizing Your Blog, Julie [...]
THE Social Media Buzz Event in Hampton Roads
New Media Conventions Friday, September 18, 2009, 10:00 AM – 4:00 PM Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131 * Wi-fi is free and available during the event * Gourmet Lunch is free and included in ticket price * 2 beverage tickets for after-event mixer are included in [...]
Hot Social Media Event Coming to Virginia Beach
Virginia Beach, VA September 18, 2009 Cavalier Golf & Yacht Club Friday, September 18, 2009, 10:00 AM – 4:00 PM Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131 * Event limited to 230 people * Wi-fi is free and available during the event * Gourmet Lunch is free and [...]
Did you see the Speaker lineup at New Media Conventions?
Did you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow! Get your tickets now. Don’t wait. Keynote: Keith Parnell from JASE Group Marketing & Advertising Session #1: The Role of Public Relations in Social Media, Michelle Rogerson from Reina Communications Session #2: Successfully Monetizing Your Blog, Julie Maloney from Momspective Session [...]
THE Social Media Buzz Event in Hampton Roads
New Media Conventions Friday, September 18, 2009, 10:00 AM – 4:00 PM Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131 * Event limited to 230 people * Wi-fi is free and available during the event * Gourmet Lunch is free and included in ticket price * 2 beverage tickets [...]
New Media Conventions is Coming to Virginia Beach
Stay tuned for the excitement! New Media Conventions is coming to Virginia Beach this fall. Check the New Media Conventions website for more details. Make sure to sign up for the email list to get details as they are unveiled.
Question Your Marketing Agency – Don’t Assume They Know Best
I attended an event last night that included panelists and audience participants from many different verticals. Each member in the group was an entrepreneur at heart and by living the life. Each member has a passion for entrepreneurship so much that sharing those experiences is imperative to portraying their vision. When we entered the panelist [...]
Slidedeck for Today’s Social Media Marketing Presentation
Feel free to extract from, copy or talk about any slides in the slidedeck. Enjoy! Social Medias Role In The Marketing Plan View more presentations from Keith Parnell.
Fish Where the Fish Are
Jeremiah Owyang of Forrester Research pieced together this deck of slides in an effort to initiate conversation about social media marketing. The technique itself is one of old school sources but still rather effective, I think, in social media marketing. What do you think? Social Media Marketing View more presentations from jeremiah_owyang.
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