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social community
How We Benefit from Inbound Marketing
A couple of years ago our company, JASE Group, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped. Our process began as a test project around our blog material and extended out [...]
Social Media Communities – Friend Me or Don’t Friend Me – It’s Okay
I just ran across a blog post by my friend Leah that touched on a topic that a lot of people think about, discuss (sometimes heated), and wonder about almost daily if they do business on the Internet. Read her blog post here. By they way Leah is an online sales consultant for a local [...]
Do we love our customers enough to use social media?
In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers? We should. Now, more than ever before, we have the tools to increase bi-directional and multi-threaded interaction with our [...]
Ever wonder what Internet Marketing is or how it can help your business?
Here’s a quick definition of Internet Marketing from the JASE website: Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. If you are not investing in [...]
What is Inbound Marketing?
Inbound marketing is fun. Inbound marketing is creative. But what makes inbound marketing so special? First let’s understand what inbound marketing is. Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as [...]
Coffee with the CEO: Inbound Marketing as a part of your Marketing Plan
Coffee time! Let’s chat about inbound marketing for a few minutes and where it belongs in our current marketing plan.
Coffee with the CEO: Establishing Your Brand through Social Communities
Grab your coffee and let’s talk about building your personal and professional brand through social communities. Online and offline! Social community references in this video: JASEzone Twitter LinkedIn Facebook Plurk FriendFeed blog Hampton Roads Internet Marketing & Technology Group Entrepreneurs Forum of Hampton Roads Virginia Opera Guild Tabernacle Church of Norfolk
Coffee with the CEO: Facebook’s New Terms of Service
Do you have your coffee ready? Grab it and let’s talk about Facebook. Here’s an earlier post that I’ll reference during the video.
Coffee with the CEO: Expanding Your Brand Online
This is the first in the video series, Coffee with the CEO. Hope you enjoy.
You are living in the Web Services Generation now whether you like it or not
If you don’t read any other blog articles today (besides this one!) read Steve Rubel’s The Future is Web Services, Not Web Sites. He speaks of brand messages on the Internet expanding beyond just a single website image. The constellation consisting of many satellite sites involving social community profiles will represent the brand as importantly [...]
What do you do?
Do people know what you do everyday and what your passions are? I meet a lot of people while tooling around the Hampton Roads metro area. I also have an extensive network of friends and colleagues on the Internet. And quite a bit I get the question, “what do you do?” or “what is JASE?” Have [...]
Expanding Your Brand Online
Bringing your brand online establishes a protective shield of armor that makes it able to withstand public scrutiny while continuing to grow its delicate and fluid underbelly. Today’s multitude of social communities has opened avenues for us to expand our brand for the world to see on many additional levels and from many complementary angles [...]
Can IMs compete with Social Communities? Or do they really need to?
Social communities are the hip topic of the day. MySpace, Facebook, JASEzone, Bebo, Second Life are all hot spots to gossip, message and generally hang out with friends. Don’t misunderstand, we see the business value in the corners of the Internet that encourage and provide accessibility for potential small business and corporate decision-makers. Especially the [...]
Twitter Me This
I know. That catch phrase is probably so played. We began last week playing around with Twitter here at the office. Catch me on Twitter here, by the way. If you don’t know, Twitter is an online “status log” of what you’re doing or feeling at the moment. Some of the comments can be rather [...]
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