Livin' in BlackBerry Heaven
small business
VA Governor Looking to Increase SWAM Procurement
I like it. Finally a politician looking out for the small business owner! McDonnell seeks to increase SWAM procurement RSS and Facebook readers: click here to view and enter comments. On Twitter? Follow me at @parnellk63. Listening to Home Again by Hootie & the Blowfish.
Ever Wonder if Taglines Really Work to Build Your Brand?
Our friends at Kuno Creative published a nice article on their blog this morning on taglines. Forever, with brand marketers, we have had in-depth discussions on taglines and whether they actually perform a real function for a business, especially a small business. See the Kuno Creative Using Tag Lines to Build Your Brand article here. We think they [...]
Social Media for Business comes to Norfolk
On Tuesday a group of professionals will gather over coffee to discuss business strategies, new media tactics, how inbound marketing can help small businesses in Hampton Roads, and many other hot topics. Come out to Fair Grounds Coffee off Colley Avenue in Norfolk and join us in this open discussion. No agenda. No sales. Just sharing and [...]
Calling all politicians: Will you look out for me?
One thing my passing years have convinced me of, is that I don’t want to hear someone’s slanted opinions. I just want facts. And I want a team in Norfolk, in Richmond, and in Washington that will look out for my family’s and my small businesses’ best interests. Is that too much to ask? Side [...]
Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?!
Don’t sit around and hope you can make the playoffs. Small businesses don’t have that luxury. Prepare your company for success. Do you have a marketing plan established for your business? You should. Don’t get caught without a solid strategy, goals and guidance. “Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?! I’m just [...]
Coffee with the CEO: Talking Advertising Dollars with SMB Owners
Java time! Today is a discussion for small business owners and the fun of determining how, when and where to spend advertising dollars.
Small Business Owners are Missing the Boat
According a WebVisible survey of consumers, small business owners that do not have a website are missing out. Here is what was reported from the survey results: 63% of consumers look to the Internet first for information on local companies. 82% of consumers use search engines (Google, Yahoo!, Live, etc.) to find information on local companies. [...]
Coffee with the CEO: Building Your Brand during a Recession
Coffee time! This morning I’ll talk about the importance of working to build your brand during tough economic times.
Changing the Game in a Tough Economy
We are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget has not yet been established. Most business owners understand the importance of smart money allocation and the results gained from the plan execution but they’ve just not gotten around [...]
Small Business Owners Need Special Care
Small business owners have a growing amount of resources on the Internet. I encourage you to search them out and read. There are tons of great info and tips out there so take advantage of the experiences of others. Business.gov hails themselves as the official business link to the US government. They have information on [...]
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